Creative Ways to Use Your Brow Brush

Who doesn’t love a product that can multitask? In today’s blog, we’re showing you all the creative (and genius) ways to use your Dual-Ended Brow Brush!

P.S. to celebrate the power of the brow brush, we have two special brow deals for you to choose from!

20% OFF the Dual-Ended Brow BrushIn Canada: enter code BROWBRUSHCAD, In US & International: enter code BROWBRUSH

Buy a Nourish & Define Brow Pomade, Get a Dual-Ended Brow Brush FREE: In Canada: enter code BOGOBROWSCAD, In US & International: enter code BOGOBROWS


1. This one’s obvious – brows!

Create any brow look from sharp and defined to soft and natural!

How to apply your pomade:  

  1. Brush your brow hairs into position using the spoolie end of the brush. Brush the front hairs upward and the rest upwards and outwards.
  2. Map out the final shape of the brows by drawing a thin outline of your desired brow shape.
  3. Using the ultra-thin edge of your angled brush, focus on creating individual hairs near the front of the brow and along the tail. Scrape off excess product before applying to get the thinnest lines possible! 
  4. Draw hairs in the same direction as your brow hairs naturally grow, and press super gently! 


Photo :@livingprettynaturally, Cover Photo: Model: Sydney Socias & Photographer: Christine Pienaar


  • Don’t go past your brow hair length when creating faux hairs 
  • If you have close-set eyes, don’t bring your brows too close together. A rule: your brow should begin at the inner corner of the eye and the arch should start where the pupil is.
  • Light pressure makes a huge difference. Hold the brush farther back – this helps you avoid excessive pressure so you can create the thinnest lines possible.
  • Brush your brows the opposite way of their growth and upwards for next-level volume. Just like when you blow-dry your hair in the opposite direction to create volume. 

2. Mapping and shaping!

Place your brush alongside your nose to determine ‘brow start’ and hold it diagonally from your nose to the outer corner of your eye to determine ‘brow end’.

Read our full blog on brow shaping here


3. Fluffy Soap Brows

For that fluffy, brushed-up-brows look, embrace the magic of bar soap! Yes, you heard it right! How to:

  • Wet your brush, sweep it along a clear bar of soap, and brush upward through your brows.
  • The clearer the soap, the better.
  • Apply soap in thin layers to build up the effect.
  • Apply brow color once you've created the shape with soap

4. Tame flyaways

This brush works wonders to tame those pesky frizzy strands that just won’t lay flat! It removes the static and puts non-behaving hairs in their place.

5. Eyeliner applicator

Apply eyeliner with your pomade, cream liner, or even eyeshadow to create sharp lines, smudgy lines, or a smokey effect on your top or bottom lash lines. Dip the brush in water first to amp up the impact of powder shadows.

Bonus: Use your pomade for extra growth actives added to your lash lines!

  • Turn the brush on its side for thicker lines, use the angled edge for precise or medium lines, and use the very tip of the brush for those hard to reach corners. 
  • Adjust pressure to control color pigmentation. A lighter touch = more subtle lines. More pressure = more powerful pigment. 


📷: @madelinebayofficial

6. Exfoliate lips

The quickest way to smooth out dry, scratchy lips? Just a few circular passes with your pomade brush to leave your lips smooth and flake-free!

7. As a root touch up!

Many Pro Makeup Artists swear by this trick in the makeup chair – dab a little pomade onto your brush and apply to unwanted grey hairs when you don’t have time for that last-minute salon visit.

8. Faux freckles! Or even a Cindy Crawford-esque mole

Use the tiniest tip of your brush to dap on a few faux freckles or even a 90s inspired mole. Either use your brow pomade or dip into a neutral brown eyeshadow.

Our favorite pomade shade for freckles: Chestnut Decadence. 


💄:@jennanicoleofficial 📷:@madelenelisella


Wash your makeup brushes about once a week to keep them clean and in tip-top shape. If your brush looks a little bushy, a quick wash will bring it back to its original streamlined state. 

To clean the spoolie end of your brow brush: spray brush cleaner directly onto the bristles and twist in a paper towel (or non-shedding cloth) to remove product buildup.

To clean the angled brush side:

  1. Wet the bristles
  2. Place a drop of brush cleanser (or gentle facial cleanser) into the palm of your hand.
  3. Massage the bristles in the palm of your hand.
  4. Rinse in clean water.
  5. Squeeze out excess water and reform the brush into its proper shape.
  6. Allow the brush to air dry – hang the bristle side over a counter’s edge.

Replace the rubber bristle protector after each use to keep your brush looking its best. 


We'd love to hear your favorite non-conventional uses for the pomade and brow brush - leave your top tips in the comments down below!

- The Plume Team <3

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