Mother's Day Gift Guide + SALE

Mother’s Day is a beautiful thing – a celebration of all the creators of life out there, the women who give selflessly and deserve so much to feel appreciated and loved.

We’ve put together a little Plume Gift Guide of special somethings that’ll remind those ladies in your life how loved they are – especially during quarantine when we feel more separate than ever.

Whether you’re treating yourself or splurging on someone else, take 30% OFF SITEWIDE UNTIL MAY 11TH (excluding our Lash Kit which is already on sale!)
To redeem, use code MOTHERSDAYFORALL in the US and MOTHERSDAYFORALLCAD in Canada


So many moms lose their lashes and brows after giving birth. It’s actually why our Founder, Lauren created our Lash & Brow Enhancing Serum – to combat her postpartum hair and lash loss.

For all those new mamas, we recommend our Lash Collection which includes our lash serum and lash curler for an instant lash lift now and thicker, longer lashes over time.

Plus, it comes in a gorgeous keepsake box that’ll make her feel treated (and saves on gift wrapping for you!)


50+ MOMS

Just like with new moms, as we age, our lashes and brows tend to thin. We recommended our Glam Kit which includes everything to fill in sparse brows now, and grow lashes and brows back over time:

1. Lash & Brow Enhancing Serum: to grow back lashes and brows over time.

2. Curl & Lift Lash Curler: for a 5-second lash lift.

3. Nourish & Define Brow Pomade: to fill in sparse brows while she’s waiting for that growth.

4. Sculpt & Refine Precision Tweezers: to groom those new hairs that are popping up!

Oh, and it’s all wrapped up in a shimmery, sparkly silver glam bag to bring some glitter to her life! This bundle is excluded from the sale since it’s already on a MAJOR promo.

Total value: $202, Bundle Price: $129!



This is not a situation that’s honored enough! Whether it’s your mom you’ve flown the coop from, your wife, or just a friend you know is missing that extra noise in the house, this woman needs some love! Depending on your budget, here’s some recommendations to make her smile:

Big Spender

If you’re feeling flush, we recommend our Limited Edition Brow Collection which includes everything she needs for long, lifted lashes and full, sculpted brows: 

1. Lash & Brow Enhancing Serum

2. Nourish & Define Brow Pomade

3. Sculpt & Refine Precision Tweezers

And the best part: it’s already all wrapped in a gorgeous keepsake box! Hello, hubby – zero work for you and serious joy for her.


Small but Mighty

Our new bestseller that every 5-min face lady loves: our growth-activated Nourish & Define Brow Pencil! The best part: it’s only $24 and refillable forever.

Or, if she’s more of a lash lady, gift our Curl & Lift Lash Curler – a major cult fave that’ll make an instant difference to her lashes.

Lastly, if she’s still sleep-deprived from the 18+ years of mothering, give her a Blackout Sleep Mask – not only will it undoubtedly improve her sleep, she’ll feel pampered and fabulous every night.   



While this quarantine may have given her a little break from work commutes and endless extracurricular chauffeuring, chances are she has less time than ever with the kids at home full-time. Whether she’s trying to work while her kids are climbing the walls, or just full-time momming without a break in the day, she needs some pampering.

We recommend a gift that won’t add more maintenance to her daily routine. Quick and easy products, with satisfying results:

Curl & Lift Lash Curler – 5 seconds for an instantly more woke appearance.

Lash & Brow Enhancing Serum – a quick swipe for longer, thicker lashes and better brows. Low maintenance with big results.  

Blackout Sleep Mask & Vegan Satin Pouch for a better quality sleep and protection for her delicate lashes.  



She loves her full glam but won’t sacrifice her health for beauty. All of our products are 100% natural with amazing color payoff and long-lasting benefits! A few products she’ll definitely love:

Nourish & Define Brow Pomade: our most versatile brow filler, she can create any brow look under the sun – brushed up brows, sculpted brows, naturally full-looking brows! Not to mention, the gorgeous sleek packaging will look fab on her beauty table.

Lash & Brow Enhancing Serum: whether she a lash extensions addict or just covets long lashes, this is the elixir for her! It will help her lash extensions last longer, repair damaged lashes, and grow her own lashes longer than ever! 



Some of us have foregone the whole human kid idea, but have pets we genuinely see as our children. How fun to recognize their furry parental status by celebrating them on this day also! After all, if you’ve had a new puppy, you know it’s a lot like a terrorizing 2-year-old.  

So, maybe you can send her a little something to make her smile! We recommend our favorite inexpensive but beloved faves – our Curl & Lift Lash Curler and our Nourish & Define Brow Pencil.  



This can also be a painful day for many of us – those who’ve lost our moms, are yearning to be a mom, have lost children, and so many other unique and difficult situations.

If you’re in this situation – we’re sending you so much love. If you know someone who finds this day difficult, maybe send them a care package to make them feel less alone and more seen. A card, some flowers, or anything you think will bring a burst of joy to their day.  


Happy almost Mother’s Day you beautiful people! Don’t forget to enter your 30% off codes at checkout!



- The Plume Team <3

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