We are excited to announce that Plume's 100% Natural Lash and Brow Enhancing Serum will be now available in-store and on www.nordstrom.com, launching in 43 locations across the U.S and all 5 locations in Canada. We are joining the exclusive roster of select, natural, eco-luxury brands such as Tata Harper and RMS Beauty being sold in the newly launched Natural Beauty Outpost.
“Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meaningful way and create a true destination,” said Debbi Hartley-Triesch, Vice President and Divisional Merchandise Manager for Beauty at Nordstrom in an interview with WWD. “We wanted to give our customers more choices and a bigger assortment with a curated selection to make it easier for them to shop online and in store.”
“We are very excited about this partnership with Nordstrom as it marks an important milestone in the green beauty revolution – with recognized, luxury retailers prioritizing clean beauty, it shows the market is shifting from ‘beauty at any cost’ to ‘beauty without sacrifice’,” said Plume Founder, Lauren Bilon.