Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles. 

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

Tagged "green beauty"


The Ultimate Guide to Going Green - Part 4: Where to Shop & Our Favourites

Posted by Courtney Macdougall on

Now that you know the why, the how, and the what, let's talk about the WHERE to buy all of these gorgeously green goodies. Plus, which product wins in every category (in our eyes at least). 

Years ago, buying green beauty was limited to the back corner of your local natural foods store and the selection was pretty limited. But now, green beauty is virtually everywhere. To make things simple for ...

Read more →

The Ultimate Guide to Going Green - Part 3: Where to find Info & Inspo

Posted by Courtney MacDougall on

Welcome to part 3 of our Ultimate Guide to Going Green! 

This section is about making green beauty fun for you! Let's watch YouTube videos while we're doing our makeup, let's watch documentaries (with popcorn of course), and let's use convenient tools that make shopping easier. Let's just ENJOY THE PROCESS!

Instead of focusing on the toxins and the mislabelling (now that you're aware), let's focus on:
  • The beautiful products you can use instead, and
  • The amazing people that can help inspire you to find them! 
Read more →

Ultimate Guide to Going Green: Part 2 - Claims & Labels Decoded

Posted by Courtney MacDougall on

Welcome to Part 2 of our Ultimate Guide to Going Green! In this section, we’re going to get clear on what cosmetic claims really mean, how to read an ingredient label, and what to look out for in both areas. 

COSMETIC CLAIMS

The claims we’re going to talk about here are:

  • Natural
  • Organic
  • Non-toxic
  • Vegan
  • Cruelty-free
  • Sulfate-free or paraben-free
Natural

This is the most commonly misused claim. Generally, people define ‘natural’ as a product that is made without artificial or synthetic ingredients.

When it comes to product labeling, however, this term has no legal definitio...

Read more →

Your Ultimate Guide to Going Green - Part 1: Where to Start

Posted by Courtney Macdougall on

Making the switch to green beauty can be overwhelming - we get it! As women, our beauty collection can contain 100's of products ranging from makeup and skincare to hair care and body potions.

This is why you'll love our Ultimate Guide to Going Green! In this 4 part series, we'll guide you through:

  • Part 1: Why to Go Green & Where to start 
  • Part 2: Green Beauty claims 101: 'natural' vs 'organic' vs 'vegan' vs 'non-toxic'
  • Part 3: Where to find information and inspiration + Tools
  • Part 4: Where to buy natural products & Our Favourites
Read more →

PLUME’S LAST-MINUTE GIFT GUIDE ROUND-UP! 

Posted by Plume Cosmetics Inc. on

Hey Beauties!

Need some last minute green gift ideas? We’ve got you covered! We’ve rounded up the best green beauty and sustainable gifting guides from our Pluminati and put them all in one place for you!

8 AWESOME GREEN GIFT GUIDES:

1. For those on any budget, Healthfully Hannah’s Holiday Gift Guide 2017 is the place to be! - Includes 15% off codes for any...

Read more →

Plume joins Nordstrom’s 2017 Natural Beauty Outpost

Posted by Courtney MacDougall on

We are excited to announce that Plume's 100% Natural Lash and Brow Enhancing Serum will be now available in-store and on www.nordstrom.com, launching in 43 locations across the U.S and all 5 locations in Canada. We are joining the exclusive roster of select, natural, eco-luxury brands such as Tata Harper and RMS Beauty being sold in the newly launched Natural Beauty Outpost. 

“Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meani...

Read more →