Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles. 

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

Tagged "top tips"


Lash Curler 101

Posted by Courtney Macdougall on

Whether you're a lash curler pro or a freaked out first-timer, this blog is for you. You'll learn everything you need to know for long, lifted lashes that last
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Your Conscious Christmas Gift Guide

Posted by Courtney Macdougall on

What does a "conscious christmas gift" even mean? 
con·scious
adjective
        1. Aware of and responding to one's surroundings; awake.
        2. Having knowledge of something; aware.
For us, for Christmas gifting, it means being intentional. Being aware of the people in your life - what they're going through, what they love, what inspires them, and finding the perfect meaningful experience or gift to enrich their lives.  
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Cruelty-Free Fashion Swaps

Posted by Courtney Macdougall on

As a cruelty-free beauty brand, we are all about living a beautiful, meaningful, luxurious life in harmony with all other creatures on this planet. We believe in #beautywithoutsacrifice wholeheartedly – you CAN have effective, beautifully packaged products that are non-toxic, sustainable, and always, always cruelty-free.

We are now working on applying this mindset to every other area of our lives and we’d love to take you on this journey with us! We’ve had lots of fun (and may have spent lots of $$ shopping online) doing our research and finding the best cruelty-free, vegan swaps for our fave fashion items.

ACCESSORIES

We started at the most obvious plac...

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Your Guide to Brow Shape & Shade

Posted by Courtney MacDougall on

Of course, our brow pomade and lash & brow serum will help grow back & fill in your brows. But in the meantime, let's talk about how to work with what your momma gave you (or what you're left with after pregnancy, menopause, ...

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The Ultimate Guide to Going Green - Part 4: Where to Shop & Our Favourites

Posted by Courtney Macdougall on

Now that you know the why, the how, and the what, let's talk about the WHERE to buy all of these gorgeously green goodies. Plus, which product wins in every category (in our eyes at least). 

Years ago, buying green beauty was limited to the back corner of your local natural foods store and the selection was pretty limited. But now, green beauty is virtually everywhere. To make things simple for ...

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The Ultimate Guide to Going Green - Part 3: Where to find Info & Inspo

Posted by Courtney MacDougall on

Welcome to part 3 of our Ultimate Guide to Going Green! 

This section is about making green beauty fun for you! Let's watch YouTube videos while we're doing our makeup, let's watch documentaries (with popcorn of course), and let's use convenient tools that make shopping easier. Let's just ENJOY THE PROCESS!

Instead of focusing on the toxins and the mislabelling (now that you're aware), let's focus on:
  • The beautiful products you can use instead, and
  • The amazing people that can help inspire you to find them! 
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Ultimate Guide to Going Green: Part 2 - Claims & Labels Decoded

Posted by Courtney MacDougall on

Welcome to Part 2 of our Ultimate Guide to Going Green! In this section, we’re going to get clear on what cosmetic claims really mean, how to read an ingredient label, and what to look out for in both areas. 

COSMETIC CLAIMS

The claims we’re going to talk about here are:

  • Natural
  • Organic
  • Non-toxic
  • Vegan
  • Cruelty-free
  • Sulfate-free or paraben-free
Natural

This is the most commonly misused claim. Generally, people define ‘natural’ as a product that is made without artificial or synthetic ingredients.

When it comes to product labeling, however, this term has no legal definitio...

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What is Slow Fashion and Why is it Good For Your Mind?

Posted by Plume Cosmetics Inc. on

Sustainability has been a hot topic these past few years, and for good reason. As a response to destructive fashion industry practices, an eco-friendly option has emerged in the form of slow fashion. Also called 'sustainable fashion', slow fashion advocates for quality products produced under ethical circumstances with as little environmental impact as possible. This practice has clear benefits for the planet and industry workers, but ditching fast fashion brands can also be healthier for the mind.

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Your Ultimate Guide to Going Green - Part 1: Where to Start

Posted by Courtney Macdougall on

Making the switch to green beauty can be overwhelming - we get it! As women, our beauty collection can contain 100's of products ranging from makeup and skincare to hair care and body potions.

This is why you'll love our Ultimate Guide to Going Green! In this 4 part series, we'll guide you through:

  • Part 1: Why to Go Green & Where to start 
  • Part 2: Green Beauty claims 101: 'natural' vs 'organic' vs 'vegan' vs 'non-toxic'
  • Part 3: Where to find information and inspiration + Tools
  • Part 4: Where to buy natural products & Our Favourites
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How To: Declutter your Life for a Calmer Mind

Posted by Courtney Macdougall on

It's Springtime! The perfect time to declutter and start anew as the incredibly zen, extra organized Queen that you are.

Inspired by the incredible documentary, Minimalism: A Documentary About the Important Things (seriously, watch it - it will change your life), here are some tips to get you started on your journey to a calmer, more peaceful life:  

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