Our vision is that you have a vision, for yourself, for women, for the world.
As a cruelty-free beauty brand, we are all about living a beautiful, meaningful, luxurious life in harmony with all other creatures on this planet. We believe in #beautywithoutsacrifice wholeheartedly – you CAN have effective, beautifully packaged products that are non-toxic, sustainable, and always, always cruelty-free.
We are now working on applying this mindset to every other area of our lives and we’d love to take you on this journey with us! We’ve had lots of fun (and may have spent lots of $$ shopping online) doing our research and finding the best cruelty-free, vegan swaps for our fave fashion items.
We started at the most obvious plac...