The Plume Nourish & Define Brow Pencil is Here!

The day is finally here! Say hello to your brows’ new best friend – the Nourish & Define Brow Pencil. It’s the growth-activated, ultra-precise, 100% natural, vegan pencil you’ve been waiting so, so patiently for.


The dual-ended Nourish & Define Brow Pencil naturally promotes the growth of your brows while adding all-day color and definition to your favorite feature.

Use the retractable, ultra-fine pencil tip to draw precise, individual hairs or fill in larger areas with ease. Then, flip the pencil over to the super-soft spoolie end - your tool for natural blending and creating that coveted #brushedupbrows look.  

Apply daily in sparse areas for fuller brows over time!



You don’t have to be a brow expert to use and love this pencil. Apply lightly throughout brows for subtle definition, or draw hair-like strokes in sparse areas at the front of the brow to mimic natural hairs. No more block brow!

This pencil is easy to use, yet creates a professional, and always natural-looking effect. It’s the ultra-precise, yet more forgiving counterpart to the brow pomade you already love!

Plus, it’s 100% natural, vegan, and will grow your brows over time! #beautywithoutsacrifice 


Our pencil comes in the same six shades you are already love in our Nourish & Define Brow Pomade! Just choose the same shade of pencil that you use in our pomade #noshadematchingnecessary.

If you haven't tried our brow pomade before and aren't sure which shade to pick, send us a selfie anytime and we'll find your perfect match! 

Also visit our blog on brow shape & shade, or browse our story highlights on Instagram to see every shade on many different ladies!



Like all Plume brow products, our Nourish & Define Brow Pencil is:

  • 100% natural & non-toxic
  • Certified vegan & cruelty-free
  • Growth-activated
  • Filled with antioxidants and moisture-rich nutrients to condition skin and hair along the brows


So how exactly does this completely natural brow pencil help grow your brows? Keep reading for the skinny on all the powerful natural ingredients that make it happen!  

Helianthus Annuus Cera (Sunflower Seed Oil)

Sunflower oil contains linoleic acid, a fatty acid essential for healthy hair growth. It’s also packed with vitamins A, K, and E, which help maintain hair moisture and strength.

Castor Oil 

This well-known growth-activating oil is full of omega fatty acids & proteins crucial to lash and brow enhancement. Used on its own, a user could see noticeable improvements. When combined with other synergistic botanicals, the effects are multiplied.

Coleus Forskohlii Root Oil 

Coleus Forskohlii pairs with Castor Oil to transform your lashes and brows. The castor oil encapsulates the coleus to deliver the growth properties direct to hair follicles. Together they work to:

  1. Extend the growth phase of the hair cycle.
  2. Shorten the falling out phase to regenerate new hairs quicker.

Another bonus effect: coleus is known to increase the melanin in the hair follicles. In other words, it makes your brows and lashes darker!

Gooseberry Extract

A major cause of hair breakage is Vitamin C deficiency - Gooseberry Extract helps replenish this essential vitamin directly to the follicle. This ingredient is also high in antioxidants which help keep the hair and follicles healthy. 


A plant-derived amino acid that helps maintain the healthy life cycle of the hair.

Lauryl Arginine

This plant-derived amino acid has been shown to help promote hair growth by improving circulation to hair roots. 

FULL INGREDIENT LIST: Isoamyl Laurate, Isoamyl Cocoate, Cetearyl Olivate, Sorbitan Olivate, Helianthus Annuus Cera, Ascorbyl Palmitate, Tocopherol, Oryza sativa cera (Rice Bran) Wax, Butyrospermum parkii (Shea) Butter, Emblica officinalis Fruit Extract, Euphorbia cerifera (Candelilla) Wax, Rhus verniciflua Peel cera (Berry Wax), Ricinus communis (Castor Seed) Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Fruit Oil, Olea Europaea (Olive) Oil Unsaponifiables, Tocopheryl Acetate (Vitamin E), Silica, Coleus Forskohlii, CI 77891, CI 77492, CI 77491, CI 77499 (and) Sodium Cocoyl Glutamate (and) Cystine (and) Lauroyl Arginine 

For a detailed explanation of each ingredient, visit our website.


  1. Brush brows into shape with the spoolie end, combing outwards and upwards.
  2. Twist the base of the pencil to reveal the always-sharp tip.
  3. For broad definition: begin outlining under the arch of the brow and continues towards the tail. Next, outline above the arch and fill the middle of the brow. Blend color with the spoolie end for a natural finish.
  4. For precise detailing in sparse areas, press gently and draw thin, hair-like strokes. Follow the natural direction of your brow hairs.
  5. Blend with the spoolie to soften any harsh lines.

    A little goes a long way. Start with a very light touch and add more color as you go.


    Start, arch, and finish of the brow 


    In our first step towards more sustainable packaging, the Nourish & Define Brow Pencil is completely refillable! Buy a pencil once and then only purchase refills thereafter. 

    Every pencil comes with one refill already loaded into the container. Once that insert is used up, you can purchase a 2-pack of refills on our site!


    How to load your new refill

    • Remove current color insert – pull straight up. 
    • To load new color: gently place the new refill in the container opening, then twist the base of the pencil clockwise while holding the refill in place. The refill will settle further down into the container as you twist the base.
    • To raise the color up further, twist the base counterclockwise. 


    Our favorite bonus way to use the pencil: as a pencil eyeliner! Apply along your lash line and voila - extra growth actives for your lashes #haveitall.

    Also, the pencil can be gorgeous to create the occasional faux freckle! Just dab lightly across the nose and cheekbones for a touched-by-the sun look. Of course, considering the growth-activated formula, this is an occasional fun effect rather than an everyday look.

    Stay tuned for our blog next week on choosing between a brow pomade and a brow pencil!


    We cannot wait for you to try our long-awaited brow pencil! Tag us in your looks on Instagram, we can’t wait to see it on you <3

    - The Plume Team

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