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CASTOR OIL VS PLUME

Posted by Courtney Macdougall on

We get this question a lot! Since we use Organic Castor Seed Oil in our Lash & Brow Enhancing Serum, most people assume that’s it’s the main active ingredient – ie, the reason the serum works. So, is this true? Could you just use castor oil alone and see the same results?

The truth is, castor oil is only a tiny portion of our lash growth cocktail. It’s most important function is to act as a carrier vehicle for another key player in the growth game. So, while Castor Oil is important for its transporting abilities, it really shines as a supporting character, not as the lead act. Sorry, Castor Oil – we’re not trying to ruin your rep or anything!

CASTOR OIL ALONE FOR YOUR EYELASHES

Castor oil is full of omega fatty acids & proteins that nourish, moisturize, and fortify dry, brittle lashes and brows. So, it’s true, even used on its own, a user could see noticeable improvements in the health of their lashes (especially if your lashes were extra brittle before using).

ORGANIC CASTOR SEED OIL’S FUNCTION IN OUR SERUM

While we of course revere the beautiful hydrating powers of castor oil, its main function in our serum is to act as a carrier vehicle for our true star growth ingredient: Coleus Forskohlii Root Oil. The castor oil surrounds the coleus and acts as a carrier oil to deliver its growth properties directly to the hair follicle.

Weird, right? And that’s not all –there are 10 key growth-activating ingredients in total that team up to truly work magic on your lashes. Without any one of them, and without the optimal concentrations, that lengthening, thickening spell would be broken!

lash-and-brow-enhancing-serum

THE OTHER ESSENTIAL GROWTH ACTIVES THAT MAKE OUR SERUM WORK

Coleus Forskohlii Root Oil

Coleus Forskohlii (when transported by Castor Oil) works to:

1. Extend the growth phase of the lash cycle

2. Shorten the falling out phase to regenerate new lashes quicker.

Another bonus effect: coleus is known to increase the melanin in the hair follicles, meaning darker, more noticeable lashes! Hello, natural lash tint!

Watercress & Indian Cress

Together, these extracts have been shown to reinforce keratin production, a key factor in increasing hair strength, and ultimately hair length. Rich in vitamins B2, B6, Vitamin K, Vitamin C, Vitamin A, Vitamin E, magnesium, Calcium, and Potassium, they’ve been used for generations around the world as a natural hair growth solution. 

WATERCRESS

Cinchona Succirubra Bark Extract

This exotic botanical ingredient supports the longevity of hair with its alkaloid “quinine”. Lashes won’t fall out or break as easily, allowing them to grow longer.

COLTSFOOT FLOWER EXTRACT & YARROW FLOWER EXTRACT

Coltsfoot and Yarrow contain an abundance of minerals, silica, mucilage, sulfur, and plant proteins which all work together to help thicken and repair the hair shaft and improve elasticity of the hair.  

ORGANIC ALOE VERA & VITAMIN E

Rich in vitamins and minerals, Aloe Vera & Vitamin E are both fantastic moisturizers and healers. These ingredients help to reduce breakage and keep lashes healthy as they grow. Vitamin E is also a powerful antioxidant, protecting hairs from damaging free-radicals that can stunt hair growth.

aloe-vera

Sweet Almond Oil

Almond oil is rich in Vitamin E, a natural antioxidant that combats damaging free-radicals that can wreak havoc on your lashes. It’s also chock-full of magnesium and omega-rich fatty acids that nourish, moisturize, and prevent lash breakage.   

Honey

Honey works as a humectant in the formula – it essentially locks in moisture along the lash line, keeping lashes healthy and nourished. A moisturized hair won’t break as easily, meaning each lash grows for a longer period of time.  

Our Lash & Brow Enhancing Serum will soon be made sans honey so the formula can be completely vegan! We’ve finally found a plant-based alternative that works just as well - look for our new 100% vegan formula in 2021.

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To sum it all up, Castor Oil is a great lash (and hair) conditioner that can help bring dry, brittle lashes back to their hydrated glory days. When combined with many other synergistic growth-activating ingredients, the result is the powerful, lengthening, thickening, all-natural lash elixir you know and love!

Have any questions on lash growth, brow growth, or really anything under the beauty sun? Send us a message anytime or leave a comment down below <3

-The Plume Team

castor oil

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