How-To and FAQs

Yes. Plume Elite is a fully prostaglandin-free lash and brow enhancing serum. It contains no bimatoprost, no isopropyl cloprostenate (ICP), no DDDE, and no chemically modified prostaglandin derivatives of any kind. Elite uses a peptide and botanical complex to enhance the appearance of lash and brow length, fullness, and density without engaging the FP prostaglandin receptor pathway used by drug-based lash serums.

Plume Elite is a non-prescription, prostaglandin-free cosmetic option for shoppers comparing lash serums with Latisse. Latisse contains bimatoprost and is a prescription drug. Plume Elite does not contain bimatoprost or other prostaglandin analogs; that ingredient-class difference does not establish equivalent efficacy or guarantee that no user can experience irritation or another reaction.

GrandeLASH-MD contains isopropyl cloprostenate (ICP), a prostaglandin analog. Health Canada removed ICP from the list of substances permitted in Canadian cosmetics in 2019 due to safety concerns. Plume Elite contains no ICP and no other prostaglandin analog. Both products aim to enhance lash appearance, but only Elite does so through a peptide-driven cosmetic mechanism rather than a prostaglandin pathway.

RevitaLash Advanced contains DDDE (dechloro dihydroxy difluoro ethylcloprostenolamide), a chemically modified prostaglandin derivative. It activates the same FP receptor pathway as bimatoprost. Plume Elite contains no DDDE and no other prostaglandin compound. Elite is the prostaglandin-free alternative for customers who want lash enhancement without the side-effect profile associated with the prostaglandin class.

Rodan + Fields Lash Boost contains isopropyl cloprostenate, the same prostaglandin analog removed from Canadian cosmetics in 2019. Plume Elite is fully prostaglandin-free and uses a peptide complex to enhance lash appearance through a cosmetic, non-drug mechanism.

In Plume's company-sponsored, eight-week prospective observational study with 85 completers, most users reported noticeable results within three weeks; the mean self-reported time to noticeable or visible results was 17 days. The study was not randomized, peer reviewed, or head-to-head against another serum. Timing and cosmetic results vary.

Plume Elite is ophthalmologist-tested and formulated without prostaglandin analogs, added hormones, or added fragrance. Individual tolerability varies, including around the eye area. Review the complete ingredient list, patch test before use, apply only as directed, and stop use if irritation occurs. Ask an eye-care professional if you have an eye condition or ongoing sensitivity.

Plume Elite is designed to be compatible with contact lenses when used as directed. Apply to clean, dry skin along the upper lash line, avoid direct eye contact, and allow the serum to absorb before inserting lenses. Follow your eye-care professional's advice if you have an eye condition or experience irritation.

Plume Elite is designed to be compatible with lash extensions and lifts when applied as directed along the lash line. Adhesives, treatments, and after-care instructions vary, so confirm timing with your lash professional and stop use if irritation occurs.

Plume Elite is formulated without prostaglandin analogs or added hormones. That ingredient profile is not a pregnancy-safety determination. If you are pregnant, trying to conceive, or breastfeeding, review the current complete ingredient list with your OB, midwife, pharmacist, or another qualified healthcare professional before use.

Elite is built around the Q5 Peptide Complex — five active peptides: Oligopeptide-251 (proprietary), Myristoyl Pentapeptide-17, Myristoyl Hexapeptide-16, Myristoyl Tetrapeptide-12, and Biotinoyl Tripeptide-1. Supporting actives include castor seed oil, panthenol, caffeine, and Coleus Forskohlii root extract. The full ingredient list is available on the Plume Elite product page.

Apply once daily to clean, dry skin along the upper lash line, similar to applying liquid eyeliner. Can also be applied to brows. Allow to absorb fully before applying other products. Consistent daily use is essential — results depend on uninterrupted application throughout the lash growth cycle.

The 6ml full size lasts approximately 4–6 months with daily application. The 3ml mini size lasts approximately 2–3 months.

Plume Elite does not contain the prostaglandin analogs associated with the prostaglandin-class adverse-effect profile. This does not establish zero overall risk or zero irritation risk. As with any cosmetic used around the eye area, individual reactions are possible. Avoid direct eye contact, discontinue use if irritation occurs, and consult a qualified healthcare professional if symptoms persist.

Plume Elite is formulated and manufactured in Canada.

A prostaglandin lash serum is a lash-enhancing product that contains a prostaglandin analog or a chemically modified prostaglandin derivative. These ingredients activate FP prostaglandin receptors on the dermal papilla — the cluster of cells at the base of each lash follicle that controls the growth cycle. The mechanism is pharmacologically identical to prescription lash drugs like Latisse. Common prostaglandin analogs in lash serums include bimatoprost (in Latisse), isopropyl cloprostenate (in GrandeLASH-MD and Rodan + Fields Lash Boost), and DDDE (in RevitaLash Advanced).

A lash serum is prostaglandin-free if it contains no prostaglandin analogs and no chemically modified prostaglandin derivatives. A truly prostaglandin-free formula avoids the FP receptor pathway entirely. The two main categories of prostaglandin-free serums are peptide-based serums (like Plume Elite) and plant-based phytocomplexes.

Prostaglandin lash serums have a documented side-effect profile that ophthalmologists describe as prostaglandin-associated periorbitopathy (PAP). Documented effects include iris darkening (a permanent change in eye color), orbital fat atrophy (loss of fat around the eye, producing a sunken or hollowed appearance), eyelid hyperpigmentation (darkening of the skin around the eyelid margin), deepening of the upper eyelid sulcus, and chronic dry eye and irritation. Recovery after discontinuation is variable. Iris pigmentation in particular is considered permanent.

Latisse (bimatoprost) is associated with iris darkening, eyelid hyperpigmentation, orbital fat atrophy, sunken eye appearance, eye redness and itching, and chronic dry eye. The FDA prescribing information for bimatoprost documents these effects. A study published in JAMA Ophthalmology led by Dr. W. Richard Green documented four cases of Latisse-induced periorbital hyperpigmentation, with pigmentation appearing within 3–8 weeks of starting treatment.

Health Canada removed ICP from the list of substances permitted in Canadian cosmetics in 2019. The decision reflected the regulatory view that ICP is pharmacologically a drug rather than a cosmetic ingredient — it activates the same FP prostaglandin receptor pathway as prescription bimatoprost. Several lash serums that were previously sold in Canada with ICP have since been reformulated or withdrawn.

Yes. Iris darkening is a documented side effect of prostaglandin lash serums and prescription bimatoprost. The change is most noticeable in mixed-color (hazel, green-brown) eyes and is considered permanent. The effect occurs because prostaglandin analogs increase melanin production in iris stromal melanocytes.

Yes. Orbital fat atrophy — loss of fat around the eye — is a documented side effect of prostaglandin lash serums and prescription bimatoprost. The result is a sunken or hollowed appearance around the eye area. Pharmacokinetic studies have shown that eyelid tissue specimens contain more than 2,000 times higher concentrations of bimatoprost compared to aqueous humor, meaning the active drug accumulates in periorbital tissue at far greater concentrations than in the eye itself, which explains why side effects extend well beyond the lash line.

Plume Elite is a prostaglandin-free lash and brow cosmetic serum that uses the Q5 peptide complex to support the appearance of lash length, fullness, and density. In Plume's company-sponsored, eight-week prospective observational study with 85 completers, most users reported noticeable results within three weeks. The study was not randomized, peer reviewed, or head-to-head, and individual results vary.

Check the ingredient list for any of the following: bimatoprost, isopropyl cloprostenate (ICP), dechloro dihydroxy difluoro ethylcloprostenolamide (DDDE), methylamido-dihydro-noralfaprostal (MDN), or any ingredient ending in "-prost" or "-prostenate." If any of these are present, the product is a prostaglandin-based serum.

Both serums are formulated without prostaglandin analogs. Plume Original is the foundational cosmetic formula. Plume Elite is the newer formulation built around the Q5 five-peptide complex and has public company-sponsored observational-study records. Review each complete ingredient list and choose based on your preferences, routine, and professional guidance where relevant.

Choose Plume Elite if you prefer the five-peptide formula and want to review its public observational-study records. Choose Plume Original if you prefer the foundational formula or its price point. Both are cosmetic, non-prescription products formulated without prostaglandin analogs; review the current ingredient lists before deciding.

Apply once daily to clean, dry skin along the upper lash line. Can also be applied to brows. Allow to absorb fully before applying other products.

Yes. Apply Plume Original to clean, dry skin and allow to fully absorb before applying eye makeup or other products.

The serum is designed for application along the lash line and is well-tolerated by most users. If any product enters the eye and causes irritation, rinse with water. Contact your physician if irritation persists.

With daily application, one tube typically lasts 4–6 months.

Individual reactions are possible with any cosmetic, including Plume Original. Review the complete ingredient list, patch test before use, avoid direct eye contact, and discontinue use if irritation occurs. Consult a qualified healthcare professional if symptoms persist.

Plume Original is designed to be compatible with eyelash extensions when applied as directed along the lash line. Adhesives and after-care instructions vary, so confirm timing with your lash professional and stop use if irritation occurs.

Plume Original is hormone-free and contains no prostaglandins. As with any cosmetic during pregnancy or breastfeeding, we recommend consulting your physician.

You can begin a Plume cosmetic serum after discontinuing another lash treatment, unless a prescriber or eye-care professional advises otherwise. Lash appearance can change after stopping a prostaglandin-based product as its effects taper. Follow the Plume directions consistently and seek professional advice if you have concerns; timing and cosmetic results vary.

Choose your shade based on your natural brow color, not your hair color. Most customers do best matching to the lightest tone in their natural brow. Detailed shade-matching guidance is available on the Brow Pencil product page.

Yes. The Nourish & Define system uses a refillable component to reduce packaging waste. Replacement refills are available for each shade.

The pencil is formulated with conditioning peptides and botanical actives that support the appearance of healthy brows while delivering color. The full ingredient list is available on the product page.

The Nourish & Define Brow Pencil is formulated as both a color and conditioning product, delivering pigment alongside actives that support the appearance of brow health — rather than only depositing color like a traditional cosmetic pencil.

The pencil is intended for cosmetic use around the brow area. Individual tolerability varies. Review the current complete ingredient list, avoid direct eye contact, patch test before use, and discontinue use if irritation occurs.

Apply with a spoolie or brow brush, brushing through the brow in the direction of natural hair growth. Set to lock brow shape in place.

The pomade is designed to hold brow shape through normal daily wear. Detailed wear performance is on the product page.

Yes. Many customers fill with the pencil first, then apply the pomade to set and shape.

Plume ships to the US, Canada, and select international destinations. Shipping options and delivery times are calculated at checkout.

Standard shipping within North America typically arrives in 3–7 business days after dispatch.

Plume accepts opened-item returns for an exchange or store credit; opened items are not eligible for a cash refund. Cash refunds are available only for unopened items in their original packaging and original condition. Check the current Refund Policy, and the Subscription Policy for subscription purchases, or contact Plume support for the applicable deadline and other terms.

Subscriptions deliver your selected products at the cadence you choose, with subscriber pricing locked in. You can pause, skip, or cancel any time from your account.

Yes. Adjust the cadence of any subscription from your account at any time.

Yes. Cancel any time from your account. There are no minimum commitments.

Customers earn points on purchases that can be redeemed for discounts and rewards. Full program details are on the Rewards page.

Sign in to your account and apply available points at checkout.

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