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Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.

Results

Serum Before After Lashes

Steph
Alberta

  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days

Science

The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:

Longer

Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length

Thicker

Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root

Fuller

Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place

Ingredients

Ingredients

Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.

Guarantee

Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of plumescience.com or plume.ca, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 
$95.00

USD

Everything BROWS - Q & A With Clean Beauty MUA, Kendra Springer

Posted by Courtney Macdougall on

As you might know, we freaking love brows. The frames of the face, the halos of the eyes – we’re here for them! So, in honor of all things brows, we sat down with brow guru & Clean Beauty MUA, Kendra Springer to chat everything arches. Keep reading to learn all the brow tea from Kendra:

  • How to choose your perfect brow shade
  • How to apply the pencil and pomade: step-by-step
  • How to make brows appear fuller + ALL. Of. The. Pro-tips!
  • Her journey to clean & how she chooses products
Read more →

How To Make Isolation Fun (And Reduce Gloom)

Posted by Courtney Macdougall on

The new normal: many of us are stuck at home, either working remotely, taking care of kids 24/7(!), or just off work for a while. Any which way, it’s a major adjustment, and while it’s easy to go stir crazy and possibly wither away of out of boredom, we’re here to with some ideas on how to find joy, connection, and fun in self-isolation!

Because the truth is, we can’t change the current situation, but we can change how we see it. We could see it as an opportunity to slow down – to experience those things we couldn’t quite fit into our lives before! Let’s find (and create) joy wherever we can!

Read more →

COSMETIC COLORANTS: WHAT YOU NEED TO KNOW

Posted by Courtney Macdougall on

A much-questioned topic in clean cosmetics: colorants and dyes. There is so much conflicting information available and it’s hard to sift through it all to find the truth. We’re here with the facts to help you read labels and choose products that align with your ethos (and that work fabulously!). Keep reading for:

  • The basics of cosmetic colorants
  • Toxic colorants to avoid
  • Animal-derived colorants
  • Unethical colorants
  • The mineral-based colorants we use
  • Topical vs injectable cosmetic colorants
Read more →

WHY YOU NEED A SLEEP MASK IN YOUR LIFE

Posted by Courtney Macdougall on

Besides channeling Holly Golightly in Breakfast at Tiffany’s, an eye mask has many potentially life-changing benefits that are much more than just aesthetics! Keep reading to learn how a sleep mask can promote better sleep, better health, and of course better lashes (our favorite topic)!

Read more →

Is that Beauty Product Worth It? How To Know.

Posted by Courtney Macdougall on

You know when you see a gorgeous new lip gloss, face mask, or brow product on Instagram? And the packaging is to-die-for and the write-up sounds amazing – like it may just soothe all your worldly woes? Ok, we’re exaggerating, but seriously, some products can look the tiiiiniest bit life-changing. 

So – how do you sift through the endless claims and seductive packaging to decide if that beauty product really is worth it? Well, we’ve put together a little help-you-decide guide! Keep reading for all the key categories to look for:

COST PER WEAR

The equation that works fabulously for clothing and accessory purchases also makes a lot of sense for bea...

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HOW TO COMBAT WINTER LASH & BROW LOSS

Posted by Courtney Macdougall on

Have you noticed your arches getting sparser and your lash lines getting thinner during the winter months? You’re not the only one! The cold outdoor air (and artificial indoor heating) sucks all the moisture out of hair follicles. What this means for your lashes and brows: more hair fall and breakage.

And while winter temps are enough to bring about lash and brow thinning/breakage, many other factors can these conditions worse. Keep reading for all the reasons for winter lash & brow loss (and how to combat them!) 

Read more →

HOW TO CHOOSE YOUR POMADE & PENCIL SHADE – FEATURING YOU!

Posted by Courtney Macdougall on

We’ve put together a little help-you-choose guide featuring photos you’ve all tagged us in on Instagram! So, look for your lovely face, take in the shade-selecting wisdom, and if you still aren’t sure, send us a selfie via email or Instagram DM anytime and we’ll find your perfect shade!
Read more →

PLUME'S LAST MINUTE HOLIDAY GIFT GUIDE

Posted by Courtney Macdougall on

As the days count down, and your list keeps growing, you wish for the perfect, thoughtful, easy gifts to give all the ladies on your list! Well, your prayers have been answered - we've put together a foolproof last-minute guide to match all the lovely ladies in your life with your fave Plume goodies! 

Plus, we're gifting you 15% off your order over $75 until Christmas Day! To redeem, enter code PLUMINATI for U.S. customers and code PLUMINATICAD for Canadians.

For the new mom

She’s tired, time-strapped, and not getting enough time for herself. Give her gifts that help her look and feel ...

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Brow Pencil vs Brow Pomade: How to Choose

Posted by Courtney Macdougall on

Now that your brow options are aplenty, let’s chat about how to choose between our Nourish & Define Brow Pomade and our NEW Nourish & Define Brow Pencil

They have the same name, and close to the same formula, so HOW are you supposed to pick? Keep reading for all the key differences, what we love most about each, and...

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The Plume Nourish & Define Brow Pencil is Here!

Posted by Courtney Macdougall on

The day is finally here! Say hello to your brows’ new best friend – the Nourish & Define Brow Pencil. It’s the growth-activated, ultra-precise, 100% natural, vegan pencil you’ve been waiting so, so patiently for.

HOW IT WORKS

The dual-ended Nourish & Define Brow Pencil naturally promotes the growth of your brows while adding all-day color and definition to your favorite feature.

Use ...

Read more →