Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles. 

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

The Plume Nourish & Define Brow Pencil is Here!

Posted by Courtney Macdougall on

The day is finally here! Say hello to your brows’ new best friend – the Nourish & Define Brow Pencil. It’s the growth-activated, ultra-precise, 100% natural, vegan pencil you’ve been waiting so, so patiently for.

HOW IT WORKS

The dual-ended Nourish & Define Brow Pencil naturally promotes the growth of your brows while adding all-day color and definition to your favorite feature.

Use ...

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WHAT'S NEXT AT PLUME

Posted by Courtney Macdougall on

If you’re a long-time, card-carrying member of the Pluminati, you’ve likely been waiting a WHILE for our next products to finally arrive. And seriously, all the love to you for your patience! The time has come for some very exciting launches, so let’s chat about what's coming down the line!  

In this blog, we’re chatting about:

  • What’s taking so long
  • Newness available October 21st
  • What’s coming in November
  • Products coming in the near future

What’s Taking So Long 

The common methods of launching a new beauty product are either to:

  • Use an existing formula and put your nam...
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The MORE of Buying LESS Beauty

Posted by Courtney Macdougall on

Buying less: we’re beauty lovers too, and at first glance, this idea does not sound fun. But we swear, it’s not as scary as it seems. Let’s chat about the “why” of buying less: how it can save you money, save you time, and save the planet while you’re at it. Today’s blog is about: 

  • The wasteful state of beauty
  • What you can do
  • Multitasking beauty: why it’s the answer
  • How Plume products multitask
  • Your impact of buying less
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THE TOP 10 ANIMAL INGREDIENTS IN YOUR BROW FILLER

Posted by Courtney Macdougall on

So, you’re trying to transition to vegan beauty products. Or maybe you’re already there and just want more information. Either way, we’re here to help with the most common animal-products you’ll find in brow fillers.

While some ingredients are obvious, many are hard to spot, have multiple names, or have the same name whether derived from plants or animals. Let’s clear all that up so you can easily pick products that align with your ethos.

THREE TYPICAL BROW PRODUCT INGREDIENT LISTS

Bolded below are the most common animal-derived ingredients to look out for in your natural or conventional brow products. Find out more on each ingredient below:

0 Comments Nourish & Define Brow Pomade vegan Read more →

THE TRUTH ABOUT LASH EXTENSIONS: THE OIL MYTH, INGREDIENT SAFETY & MORE

Posted by Courtney Macdougall on

Let’s chat lash extensions. We get asked often if our serum works with extensions, and the answer is yes! So today we’re talking about why, and we’re digging a little deeper into the extension world for you. Keep reading for:

  • Using oil-based products with extensions – the truth
  • Extensions + our Lash & Brow Enhancing Serum
  • What can affect your lash extensions + how to make them last
  • How to find a qualified lash technician
  • Are lash extensions safe? Digging into the ingredients
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HORMONES IN YOUR LASH SERUM?

Posted by Courtney Macdougall on

Hi Beauties!

Today we're chatting about lash serums and the hormone-like compounds that are found in many of them. 

Lash growth products (and all beauty and skincare products) are classified as either a pharmaceutical (drug) or a cosmetic.

The only lash serum in the drug category is the glaucoma treatment turned lash serum, Latisse. All the rest are classified as cosmetics.

DRUGS VS COSMETICS

Products classified as drugs are required to disclose all potential side effects to consumers and must get FDA approval before going to market. They're also required to prove their safety and effectiveness. Of course, a d...

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THE TOP 10 EYEBROW MISTAKES YOU MIGHT BE MAKING

Posted by Courtney Macdougall on

Brows – this decade’s ever-evolving obsession: Instagram brows, natural brows, microbladed brows, brushed-up brows, boy brows, even squiggly brows (#whatislife).    With so much going on, it can be confusing deciding what to do with your brows. Read through the common brow mistakes you might be making + find tips for brows that look natural and suit you best!
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Serum vs Pomade for Brow Growth

Posted by Courtney Macdougall on

The question we get asked the most: should I use the Lash & Brow Enhancing Serum or the Nourish & Define Brow Pomade to grow out my brows?

And we say, it depends on what you’re looking for in a brow-growth product! 

  • Fastest possible results 
  • Color or no color
  • Price 
  • ...
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MICROBLADING + BROW GROWTH: CAN YOU HAVE BOTH?

Posted by Courtney Macdougall on

While microblading has its cons, we can understand the allure of waking up to perfectly shaped and filled brows. We've heard from many ladies with very light, sparse, or non-existent brows that the process was a major confidence booster for them. While we’re still on team #growyourownbrows naturally (because we know it can be done!), we’re here with more information to help you make your decision. And whatever you choose, we can help with growing your own brows with/without microblading!
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THE TOP 8 TOXINS IN YOUR BROW PRODUCT

Posted by Courtney Macdougall on

It can be very confusing reading ingredient labels - natural ingredients sound like chemicals, some chemicals are safe, most of them sound alike - we get it. So we're here to be the truth teller, to do the research for you, and to of course provide you with products you don't ever have to question the safety of.

Keep reading for a little illumination on the top 8 toxins you may find (and should avoid) in your brow products. 

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