Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles. 

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

How The Serum Works to Grow your Lashes & Brows

Posted by Courtney Macdougall on

Alright, let’s get clear about just how powerful 100% natural ingredients can be. We get a lot of questions on this topic – how can you possibly grow longer, thicker lashes/brows without any chemicals, hormones, or peptides? Read on to find out all the answers! We'll show you the role of individual ingredients and how they all work together to grow your lashes & brows.
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How-to: Marie Kondo your Makeup  

Posted by Courtney Macdougall on

This blog is inspired by the fabulous Marie Kondo and her majorly addictive new show, ‘Tidying Up’. If you haven’t seen it – welcome to your new Netflix binge fest. 

If you'd rather read, she also wrote a fabulous book – ‘The Life-Changing Magic of Tidying Up’ that is next on our list! 

While the process starts with tidying up and organizing, the end result is a more peaceful, joyful space and life. Her methods teach you to tune into your own individual sense of joy. With practice, you’ll learn to follow that guiding voice in every area of your life. 

Here’s how t...

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Your Guide to Lash Serums

Posted by Courtney Macdougall on

When it comes to lash serums, there is A LOT to choose from! And while they all promise great things, it seems you are always sacrificing one thing for another. Read on to find your 'just right' option. 
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A More Present 2019

Posted by Courtney Macdougall on

New Year's Resolutions!

What does a resolution even mean? We see it as an opportunity to set an intention for the year, to wake up to our lives instead of just letting them pass by.

Some of the common resolutions we all have set at some time:

     - Body: go to the gym more, lose weight, eat better.

     - Finances: make a budget, spend less, make more, spend smarter.

     - Spend more time with family, have deeper relationships.

     - Read more books, take more trips, go outside more.

Instead of these specific resolutions, what if we made one all-encompassing resolution? A resolution to be more present in every moment of our lives.

...
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Lash Curler 101

Posted by Courtney Macdougall on

Whether you're a lash curler pro or a freaked out first-timer, this blog is for you. You'll learn everything you need to know for long, lifted lashes that last
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Your Conscious Christmas Gift Guide

Posted by Courtney Macdougall on

What does a "conscious christmas gift" even mean? 
con·scious
adjective
        1. Aware of and responding to one's surroundings; awake.
        2. Having knowledge of something; aware.
For us, for Christmas gifting, it means being intentional. Being aware of the people in your life - what they're going through, what they love, what inspires them, and finding the perfect meaningful experience or gift to enrich their lives.  
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Cruelty-Free Fashion Swaps

Posted by Courtney Macdougall on

As a cruelty-free beauty brand, we are all about living a beautiful, meaningful, luxurious life in harmony with all other creatures on this planet. We believe in #beautywithoutsacrifice wholeheartedly – you CAN have effective, beautifully packaged products that are non-toxic, sustainable, and always, always cruelty-free.

We are now working on applying this mindset to every other area of our lives and we’d love to take you on this journey with us! We’ve had lots of fun (and may have spent lots of $$ shopping online) doing our research and finding the best cruelty-free, vegan swaps for our fave fashion items.

ACCESSORIES

We started at the most obvious plac...

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Your Guide to Brow Shape & Shade

Posted by Courtney MacDougall on

Of course, our brow pomade and lash & brow serum will help grow back & fill in your brows. But in the meantime, let's talk about how to work with what your momma gave you (or what you're left with after pregnancy, menopause, ...

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Clean Beauty from the Inside

Posted by Courtney MacDougall on

With our 100% plant-based lash and brow products, we firmly believe that the most powerful effects come from nature. Whether those effects are through your beauty products or your food, they are instant and long-lasting.

As we outlined in our post on growing your longest eyelashes, even our lashes are impacted by the foods we eat. By ingesting more Vitam...

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The Ultimate Guide to Going Green - Part 4: Where to Shop & Our Favourites

Posted by Courtney Macdougall on

Now that you know the why, the how, and the what, let's talk about the WHERE to buy all of these gorgeously green goodies. Plus, which product wins in every category (in our eyes at least). 

Years ago, buying green beauty was limited to the back corner of your local natural foods store and the selection was pretty limited. But now, green beauty is virtually everywhere. To make things simple for ...

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