With over 30,000 attendees this year, CosmoProf North America (CPNA) proved its reputation as the foremost B2B beauty trade show in the Western world. The sumptuous Mandalay Bay in Las Vegas was the host this year, organizing over 1100 beauty exhibitors from 38 different countries. 

A highlight of the event was the Beauty Pitch 2016, where entrepreneurs presented their innovation beauty concepts to world-renowned Investors and Entrepreneurs including:

• John Paul Dejoria, Co-F...

Thousands of professional and aspiring makeup artists descended upon Vancouver at the annual three-day International Makeup Artist Trade Show, better known as IMATS. The Plume team was on-location at this gathering of the industry’s top professionals.

Plume Meets the Makeup Artists

We were thrilled to share our journey and lash secrets with beauty experts from the film, fashion, television and theater makeup industries. These accomplished artists delighted attendees with inspiring talks of successes...

If you have ever wished there was a place to discover your favourite all-natural beauty products under one roof, where you could meander through rows of items to nourish your skin, hair and body, wish no more…. Credo Beauty’s newly opened SOHO flagship location will make your beauty dreams come true!

Believe: Credo, Latin for “I believe” opened their second store in New York City on May 13^th, 2016 to much anticipation from press and consumers alike. Credo is leading the movement to bring luxury, all-natural beauty products from niche to mainstream.  Credo achieves this with elegan...

As long lash lovers, we are well versed in all lash augmentation methods. Eyelash extensions in particularly are a (relatively) quick way to get those fluttery lashes in just one visit. Here is your eyelash extension guide: 

Know What you're Getting Yourself into 

Can you commit to regular lash refills? Are you able to not rub, touch, or play with your eyelashes? Will you baby them and keep them safe? Once you have committed, you are ready to book your lash appointment.

Do your Research, Find an Expert! 

Look for a lash tech that has solid recommendations and plenty of experience – usually through referral fr...

Have you ever heard the saying ‘brows on fleek’ and thought what the heck does that even mean? Let us tell you. 

Eyebrows are the new cheekbones. Or the new lipstick. Or the new booty. The thicker and fuller your brows, the better.

So what’s all the fuss about? Your eyebrows, not unlike your lashes, frame your eyes and can have a dramatic effect on your entire look. The shape of your eyebrows can also help balance out the rest of your features.

Who’s rocking the power brow these days? Everyone from Penelope Cruz and Jennifer Connelly to Kylie Jenner and Cara Delavingne are putting mega-arches on the map.

But what happens if you weren’t born with strong brows...

We’re re-inventing ourselves at Nuvalash. Every Diva deserves a once-in-a-lifetime makeover and name change.

With Nuvalash, we created a product that allows women to feel beautiful and glamorous using only safe and natural ingredients. We are growing from our roots in nature to bloom into a name and vision fit for the Natural Beauty Queens we are and love:

Plume

Noun

A soft, fluffy feather

A large conspicuous or showy feather

A token of honor, prowess, and distinction

Something (such as steam or eyelashes) that rises in the air in a tall, thin shape

Materials (as a feather or cluster of feathers) worn as ...

Want to find out how clean your beauty products actually are? There’s an app for that. Think Dirty is an easy to use app that helps consumers discover the safest cosmetic products. Not unlike NuvaLash, Think Dirty was a project born out of the founders' personal journey to discover products in the cosmetic industry that were truly non­toxic.

Even though many products are labeled ‘natural’ or ‘organic’, there is little information and transparency behind what is actually going into these products. By using Think Dirty, you can make an informed decision about what products to purchase. Simply scan the barcode on the back of your product and it will receive a score.

A 0 is t...

Dramatic, beautiful, seductive eyes have one thing in common – they’re larger than life. Even if you weren’t born with big, perfect, Angelina-Jolie almond shaped eyes, you can still achieve the same look. Here are some of our favorite makeup tips and tricks to make your eyes look bigger!

Get rid of dark circles

Use a concealer that is slightly lighter than your natural skin tone to even out and illuminate your eye area. Allure recommends blending your concealer underneath and all around the eye, including your lids, to create a uniform base. Your dark lashes will now be the center of attention.

Wing it

Use a black felt tip eyeliner...