Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles. 

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

THE TOP 10 EYEBROW MISTAKES YOU MIGHT BE MAKING

Posted by Courtney Macdougall on

Brows – this decade’s ever-evolving obsession: Instagram brows, natural brows, microbladed brows, brushed-up brows, boy brows, even squiggly brows (#whatislife).    With so much going on, it can be confusing deciding what to do with your brows. Read through the common brow mistakes you might be making + find tips for brows that look natural and suit you best!
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Serum vs Pomade for Brow Growth

Posted by Courtney Macdougall on

The question we get asked the most: should I use the Lash & Brow Enhancing Serum or the Nourish & Define Brow Pomade to grow out my brows?

And we say, it depends on what you’re looking for in a brow-growth product! 

  • Fastest possible results 
  • Color or no color
  • Price 
  • ...
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MICROBLADING + BROW GROWTH: CAN YOU HAVE BOTH?

Posted by Courtney Macdougall on

While microblading has its cons, we can understand the allure of waking up to perfectly shaped and filled brows. We've heard from many ladies with very light, sparse, or non-existent brows that the process was a major confidence booster for them. While we’re still on team #growyourownbrows naturally (because we know it can be done!), we’re here with more information to help you make your decision. And whatever you choose, we can help with growing your own brows with/without microblading!
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THE TOP 8 TOXINS IN YOUR BROW PRODUCT

Posted by Courtney Macdougall on

It can be very confusing reading ingredient labels - natural ingredients sound like chemicals, some chemicals are safe, most of them sound alike - we get it. So we're here to be the truth teller, to do the research for you, and to of course provide you with products you don't ever have to question the safety of.

Keep reading for a little illumination on the top 8 toxins you may find (and should avoid) in your brow products. 

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How to Choose the Perfect Tweezers For You

Posted by Courtney Macdougall on

You might not think there’s much difference between your average drugstore tweezers and those ultra-luxury tweezers out there. The truth is, the difference can be staggering. But it’s not the brand or price tag that dictates how well they will perform. Read on for #thetop4 factors to consider when purchasing new tweezers. 
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Cruelty-Free & Vegan 101

Posted by Courtney Macdougall on

The Easter Bunny coming soon makes us think more about that little bunny on our packaging. We wanted to shed a little light on what that bunny means for animals, for you, and for the beauty industry. Read on for everything you need to know about choosing cruelty-free & vegan beauty. 
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How The Serum Works to Grow your Lashes & Brows

Posted by Courtney Macdougall on

Alright, let’s get clear about just how powerful 100% natural ingredients can be. We get a lot of questions on this topic – how can you possibly grow longer, thicker lashes/brows without any chemicals, hormones, or peptides? Read on to find out all the answers! We'll show you the role of individual ingredients and how they all work together to grow your lashes & brows.
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How-to: Marie Kondo your Makeup  

Posted by Courtney Macdougall on

This blog is inspired by the fabulous Marie Kondo and her super addictive new show, ‘Tidying Up’. If you haven’t seen it – welcome to your new Netflix binge fest. 

If you'd rather read, she also wrote a fabulous book – ‘The Life-Changing Magic of Tidying Up’ that is next on our list! 

While the process starts with tidying up and organizing, the end result is a more peaceful, joyful space (and life). Her methods teach you to tune into your own individual sense of joy. With practice, you’ll learn to follow that guiding voice in every area of your life. 

Here’s how t...

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Your Guide to Lash Serums

Posted by Courtney Macdougall on

When it comes to lash serums, there is A LOT to choose from! And while they all promise great things, it seems you are always sacrificing one thing for another. Read on to find your 'just right' option. 
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A More Present 2019

Posted by Courtney Macdougall on

New Year's Resolutions!

What does a resolution even mean? We see it as an opportunity to set an intention for the year, to wake up to our lives instead of just letting them pass by.

Some of the common resolutions we all have set at some time:

     - Body: go to the gym more, lose weight, eat better.

     - Finances: make a budget, spend less, make more, spend smarter.

     - Spend more time with family, have deeper relationships.

     - Read more books, take more trips, go outside more.

Instead of these specific resolutions, what if we made one all-encompassing resolution? A resolution to be more present in every moment of our lives.

...
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