It can be very confusing reading ingredient labels - natural ingredients sound like chemicals, some chemicals are safe, most of them sound alike - we get it. So we're here to be the truth teller, to do the research for you, and to of course provide you with products you don't ever have to question the safety of.

Keep reading for a little illumination on the top 8 toxins you may find (and should avoid) in your brow products. 

This blog is inspired by the fabulous Marie Kondo and her super addictive new show, ‘Tidying Up’. If you haven’t seen it – welcome to your new Netflix binge fest. 

If you'd rather read, she also wrote a fabulous book – ‘The Life-Changing Magic of Tidying Up’ that is next on our list! 

While the process starts with tidying up and organizing, the end result is a more peaceful, joyful space (and life). Her methods teach you to tune into your own individual sense of joy. With practice, you’ll learn to follow that guiding voice in every area of your life. 

Here’s how t...

New Year's Resolutions!

What does a resolution even mean? We see it as an opportunity to set an intention for the year, to wake up to our lives instead of just letting them pass by.

Some of the common resolutions we all have set at some time:

     - Body: go to the gym more, lose weight, eat better.

     - Finances: make a budget, spend less, make more, spend smarter.

     - Spend more time with family, have deeper relationships.

     - Read more books, take more trips, go outside more.

Instead of these specific resolutions, what if we made one all-encompassing resolution? A resolution to be more present in every moment of our lives.

As a cruelty-free beauty brand, we are all about living a beautiful, meaningful, luxurious life in harmony with all other creatures on this planet. We believe in #beautywithoutsacrifice wholeheartedly – you CAN have effective, beautifully packaged products that are non-toxic, sustainable, and always, always cruelty-free.

We are now working on applying this mindset to every other area of our lives and we’d love to take you on this journey with us! We’ve had lots of fun (and may have spent lots of $$ shopping online) doing our research and finding the best cruelty-free, vegan swaps for our fave fashion items.

ACCESSORIES

We started at the most obvious plac...