Covid -19

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Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.


Serum Before After Lashes


  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days


The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:


Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length


Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root


Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place



Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.


Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of or, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 



Posted by Plume Cosmetics Inc. on

The rules of Halloween vary everywhere, but one thing we all have in common: this is another truly 2020-esque holiday like no other. So, whether you’re handing out candy, having a virtual get-other, dressing up at home just cause you feel like it, or trick-or-treating with the kids, you might as well make it fun with a little halloween glam. 

Here’s a few spooky but chic, totally doable looks we love to take you out of the 2020 tunnel and ignite your creative spirit. 

Read more →


Posted by Plume Cosmetics Inc. on

In part 1 of our mask makeup series, we talked how to maximize your brows according to your unique brow type. In part 2, we’re chatting about how to maximize our other favorite feature – lashes! Keep reading for: 

  • Instant lash boosting tips 
  • Long-term lash enhancement 
  • Preventative lash health tips 

Plus, for this week, get our Lash & Brow Enhancing Serum + our 0 Comments Read more →


Posted by Plume Cosmetics Inc. on

In the era of the mandatory face mask, it’s less about the bottom half of the face and all about our fave features, the lashes and brows! It’s an opportunity to go light on the foundation (or skip it altogether and let your skin breathe), forego lip products, and put all your time and effort into full, fluttery lashes and bushy yet defined brows.

Today’s blog is specifically about brows & how to maximize them according to your unique brow type!

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The Plume Antibacterial Face Mask

Posted by Plume Cosmetics Inc. on

After wearing a multitude of fabric masks in many different designs and configurations, we were #soover the digging in, riding up, and just generally irksome, maskne-creating face coverings. And since masks are here to stay, we decided to take matters into our own hands and created the most incredibly soft, antibacterial, ultra-comfortable, flattering mask that will erase all your mask-related woes.
Read more →


Posted by Courtney Macdougall on

In the quest to create a long-wearing, stay-put brow product, many formulas end up with a side effect of hair loss. So, while the immediate effects of color and shape are great, the long-term effects can be less than desirable. And sadly, customers end up buying more of these products to cover up the sparseness stemming from their use. 

Of course, this is not every brow product, and everybody reacts differently, but if you're experiencing brow loss, here are the top 8 ingredients that could be behind it!

Read more →

Creative Ways to Use Your Brow Brush

Posted by Courtney Macdougall on

Who doesn’t love a product that can multitask? In today’s blog, we’re showing you all the creative (and genius) ways to use your Dual-Ended Brow Brush!

P.S. to celebrate the power of the brow brush, we have two special brow deals for you to choose from!

20% OFF the Dual-Ended Brow BrushIn Canada: enter code BROWBRUSHCAD, In US & International: enter code BROWBRUSH

Buy a Nourish & Define Brow Pomade, Get a Dual-Ended Brow Brush FREE: In Canada: enter code BOGOBROWSCAD, In US & International: enter code BOGOBROWS

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Posted by Courtney Macdougall on

How does lash growth actually work? Why does the serum work quicker for some and slower for others? And how does our Lash & Brow Enhancing Serum work with the natural lash cycle? We’re answering all these questions in today’s blog!

Plus we’re giving you 15% OFF OUR LASH SERUM until August 10th! Use code LASHCYCLE in the US or LASHCYCLECAD in Canada.

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Serum vs Pomade vs Pencil for Brow Growth

Posted by Courtney Macdougall on

A question we get asked often: should I use the Lash & Brow Enhancing Serum, the Nourish & Define Brow Pomade, or the Nourish & Define Brow Pencil to grow out my brows?

The answer: it really depends on what you’re looking for in a brow-growth product:

  • Fastest possible results
  • Color or no color
  • Price
  • Convenience factor - integrating the product into your daily routine
  • Application time 
  • Vegan vs non-vegan
Read more →


Posted by Courtney Macdougall on

You asked and we answered! How the serum works, are lash extensions safe, switching from a hormone-based serum, how to make your brow pencil last longer, and so much more! 
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Posted by Courtney Macdougall on

We get this question a lot! Since we use Organic Castor Seed Oil in our Lash & Brow Enhancing Serum, most people assume that’s it’s the main active ingredient – ie, the reason the serum works. So, is this true? Could you just use castor oil alone and see the same results?

The truth is, castor oil is only a tiny portion of our lash growth cocktail. It’s most important function is to act as a carrier vehicle for another key player in the growth game. So, while Castor Oil is important for its transporting abilities, it really shines as a supporting character, not as the lead act. Sorry, Castor Oil – we’re not trying to ruin your rep or anything!

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