Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Lash & Brow Enhancing Serum

Lash & Brow Enhancing Serum

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

Plume joins Nordstrom’s 2017 Natural Beauty Outpost

Posted by Courtney MacDougall on

We are excited to announce that Plume's 100% Natural Lash and Brow Enhancing Serum will be now available in-store and on www.nordstrom.com, launching in 43 locations across the U.S and all 5 locations in Canada. We are joining the exclusive roster of select, natural, eco-luxury brands such as Tata Harper and RMS Beauty being sold in the newly launched Natural Beauty Outpost. 

“Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meani...

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Weird Ingredients that Work

Posted by Courtney MacDougall on

In honor of this fun (and interesting!) article featuring Plume, “30 Beauty Products with Weird but Effective Ingredients”, here are a few more of the strange ingredients that make up the Plume potion for lash magic.  

Coleus Forskohlii Root Oil  

Prevalent within Ayurvedic medicine, the Coleus Forskohlii herb was historically used to   treat heart and respiratory conditions. More recently, it has been used in natural skincare and beauty products and has even become a popular fat burning supplement. 

In Plume...

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Curated Cosmetics at CosmoProf

Posted by Courtney MacDougall on

With over 30,000 attendees this year, CosmoProf North America (CPNA) proved its reputation as the foremost B2B beauty trade show in the Western world. The sumptuous Mandalay Bay in Las Vegas was the host this year, organizing over 1100 beauty exhibitors from 38 different countries. 

A highlight of the event was the Beauty Pitch 2016, where entrepreneurs presented their innovation beauty concepts to world-renowned Investors and Entrepreneurs including:

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Plume brushes up on industry trends at IMATS Vancouver

Posted by Plume Cosmetics Inc. on

Thousands of professional and aspiring makeup artists descended upon Vancouver at the annual three-day International Makeup Artist Trade Show, better known as IMATS. The Plume team was on-location at this gathering of the industry’s top professionals.

Plume Meets the Makeup Artists

We were thrilled to share our journey and lash secrets with beauty experts from the film, fashion, television and theater makeup industries. These accomplished artists delighted attendees with inspiring talks of successes...

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Plume joins elite natural product line-up at Credo Beauty’s launch in New York

Posted by Plume Cosmetics Inc. on

If you have ever wished there was a place to discover your favourite all-natural beauty products under one roof, where you could meander through rows of items to nourish your skin, hair and body, wish no more…. Credo Beauty’s newly opened SOHO flagship location will make your beauty dreams come true!

Believe: Credo, Latin for “I believe” opened their second store in New York City on May 13th, 2016 to much anticipation from press and consumers alike. Credo is leading the movement to bring luxury, all-natural beauty products from niche to mainstream.  Credo achieves this with elegan...

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Extending the Life of your Eyelash Extensions

Posted by Courtney MacDougall on

As long lash lovers, we are well versed in all lash augmentation methods. Eyelash extensions in particularly are a (relatively) quick way to get those fluttery lashes in just one visit. Here is your eyelash extension guide: 

Know What you're Getting Yourself into 

Can you commit to regular lash refills? Are you able to not rub, touch, or play with your eyelashes? Will you baby them and keep them safe? Once you have committed, you are ready to book your lash appointment.

Do your Research, Find an Expert! 

Look for a lash tech that has solid recommendations and plenty of experience – usually through referral fr...

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The Power Brow

Posted by Lauren Bilon on

Have you ever heard the saying ‘brows on fleek’ and thought what the heck does that even mean? Let us tell you. 

Eyebrows are the new cheekbones. Or the new lipstick. Or the new booty. The thicker and fuller your brows, the better.

So what’s all the fuss about? Your eyebrows, not unlike your lashes, frame your eyes and can have a dramatic effect on your entire look. The shape of your eyebrows can also help balance out the rest of your features.

Who’s rocking the power brow these days? Everyone from Penelope Cruz and Jennifer Connelly to Kylie Jenner and Cara Delavingne are putting mega-arches on the map.

But what happens if you weren’t born with strong brows...

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Transforming from Leaf Green to Feather Blue

Posted by Plume Cosmetics Inc. on

We’re re-inventing ourselves at Nuvalash. Every Diva deserves a once-in-a-lifetime makeover and name change.

With Nuvalash, we created a product that allows women to feel beautiful and glamorous using only safe and natural ingredients. We are growing from our roots in nature to bloom into a name and vision fit for the Natural Beauty Queens we are and love:

Plume

Noun

A soft, fluffy feather

A large conspicuous or showy feather

A token of honor, prowess, and distinction

Something (such as steam or eyelashes) that rises in the air in a tall, thin shape

Materials (as a feather or cluster of feathers) worn as ...

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NuvaLash scores a ZERO (and that's a good thing!)

Posted by Andrew Bilon on

Want to find out how clean your beauty products actually are? There’s an app for that. Think Dirty is an easy to use app that helps consumers discover the safest cosmetic products. Not unlike NuvaLash, Think Dirty was a project born out of the founders' personal journey to discover products in the cosmetic industry that were truly non­toxic.

Even though many products are labeled ‘natural’ or ‘organic’, there is little information and transparency behind what is actually going into these products. By using Think Dirty, you can make an informed decision about what products to purchase. Simply scan the barcode on the back of your product and it will receive a score.

A 0 is t...

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My, what big eyes you have!

Posted by Andrew Bilon on

Dramatic, beautiful, seductive eyes have one thing in common – they’re larger than life. Even if you weren’t born with big, perfect, Angelina-Jolie almond shaped eyes, you can still achieve the same look. Here are some of our favorite makeup tips and tricks to make your eyes look bigger!

Get rid of dark circles

Use a concealer that is slightly lighter than your natural skin tone to even out and illuminate your eye area. Allure recommends blending your concealer underneath and all around the eye, including your lids, to create a uniform base. Your dark lashes will now be the center of attention.

Wing it

Use a black felt tip eyeliner...

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