Hello Glow - A Natural Lash Growth Serum + 9 More Things we're Loving this Month
Hello Glow recently featured Plume in their monthly roundup of natural lash growth serums they're loving. We're proud of the recognition. Hello Glow's editorial team is sharp on the natural beauty space and unusually rigorous about ingredient transparency, which makes it a meaningful nod.
You can read their full piece here: https://helloglow.co/this-month-were-loving-lash-growth-serum/
## Why Plume's serum tends to land in roundups like this
Hello Glow's editorial brief leans toward ingredient-conscious, science-backed beauty. That's the same brief our formulation team works to. A few things that consistently come up when our serum gets reviewed:
**Prostaglandin-free formulation.** Most lash growth serums on the market rely on prostaglandin analogs. That includes prescription Latisse and over-the-counter products like GrandeLASH-MD, RevitaLash, and RapidLash. The class is linked to documented side effects including orbital fat loss, iris pigmentation, and eyelid darkening. Plume's serum uses a peptide-based active system that supports lash growth through a different biological pathway, with no documented prostaglandin-class side effects.
**Suitable for sensitive eyes.** Formulated to be safe for contact lens wearers, those with a history of eye irritation, and post-procedure recovery (lash extensions, lifts, microblading).
**Clean ingredient profile.** No parabens, no synthetic fragrance, no animal testing, no harsh preservatives.
## How Plume compares to prostaglandin-based alternatives
If you're new to the lash serum space, the most important question to ask isn't *"does it work?"* Most of them do, to varying degrees. The real question is *"what's the mechanism, and what are the trade-offs?"*
We've broken down the prostaglandin side effect concerns in detail in our [comprehensive guide on Latisse side effects](/blogs/news/the-hidden-dangers-of-latisse-a-comprehensive-analysis-of-side-effects-and-medical-warnings) and our overview of [prostaglandin-free lash serums that actually work](/blogs/news/prostaglandin-free-lash-serums-the-future-of-safe-eyelash-enhancement).
The short version: peptide-based serums don't work as fast as prostaglandins. They take 8 to 12 weeks of consistent use rather than 4 to 6. But they don't carry the structural side-effect risk that prostaglandins do, and the results don't reverse when you stop using them.
[Shop the Plume Elite Lash & Brow Enhancing Serum →](/products/lash-brow-enhancing-serum-elite)