Nourish & Define Brow Pomade Shade - Golden Silk

Nourish & Define Brow Pomade Shade - Ashy Daybreak

Nourish & Define Brow Pomade Shade - Chestnut Delight

Nourish & Define Brow Pomade Shade - Cinnamon Cashmere

Nourish & Define Brow Pomade Shade - Endless Midnight

Nourish & Define Brow Pomade Color Swatches

Nourish & Define Brow Pomade Color Swatches - Golden Silk

Nourish & Define Brow Pomade Color Swatches - Ashy Daybreak

Nourish & Define Brow Pomade Color Swatches - Chestnut Decadence

Nourish & Define Brow Pomade Color Swatches - Cinnamon Cashmere

Nourish & Define Brow Pomade Color Swatches - Endless Midnight

Nourish & Define Brow Pomade / No Brush

Description
Ingredients
Happiness Policy
How to Use

Naturally increases the thickness and density of brows while adding all-day definition and color to your best feature.

Available in six long lasting shades.

100% Naturally Derived Ingredients

Vegan

Cruelty Free

Gluten Free

Ophthalmologist tested

Dermatologist tested

Includes spoolie

Dip & Define Vegan Brush not included.

Ingredients

Ws e pledge to use the safest, highest possible quality, and naturally derived ingredients in all of our products. Our formulas will be vegan whenever possible, always cruelty-free, never tested on animals, and completely non-toxic. Isoamyl Laurate, Isoamyl Cocoate, Silica, Cetearyl Olivate, Sorbitan Olivate, Oryza Sativa Cera (Rice Bran Wax), Butyrospermum Parkii (Shea) Butter, Candelilla Cera (Candelilla Wax), Rhus Verniciflua Peel Cera (Berry Wax), Ricinus Communis (Castor) Seed Oil, Emblica Officinalis Fruit Extract, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Cera Carnauba (Carnauba Wax), Tocopheryl Acetate, Coleus Forskohlii Root Oil, Sodium Cocoyl Glutamate, Lauric Acid, Arginine, Cystine May Contain: CI 77891 (Titanium Dioxide) CI 77492 (Iron Oxide Yellow) CI 77491 (Iron Oxide Red) CI 77499 (Iron Oxide Black)

Happiness Policy

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!

For any purchases made outside of plumescience.com or plume.ca, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made.

How to Use

Golden Silk

Ashy Daybreak

Chestnut Decadence

Cinnamon Cashmere

Endless Midnight

Autumn Sunset

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Victoria L M.

This is my favorite brow powder. I love how it goes on easily and stays put through out the day. The color chestnut decadence is a nice cool brown tone without any red tone, which I prefer. This brow pomade is more expensive, but in my opinion definitely worth it. I have repurchased it many times.

Connie M.

Lost most of my eyebrows due to chemo. This product is very easy to use and creates a very natural look. Grateful.

Renee M.

5 stars for sure. The pomade goes on smoothly and last all day. I have used it for several years and am so sad this item will be discontinued. Plume is a wonderful company to deal with.

Chris R.

Best brow product I've ever bought! I've used a lot of different brands over the years too! You only need the tiniest amount on the end of your angled brow brush to get full looking eyebrows. It goes on gentle, stays in place all day and comes off easily with coconut oil. I highly recommend this!

Michelle R.

I instantly LOVED IT! I've used several eye brow pomades, pencils and powders before trying this and they are no way near as nice as this one from Plume. Smooth, light and glides on so nicely without any clumps at all. You only need the tiniest amount on your angled brush to help define your brows. I highly recommend this product!

Lydia B.

This is the best makeup product that I've ever owned! I bought my first Plume Brow pomade in Chestnut Decadence 4 years ago and haven't run-out even though I use it 4-5 times a week. It lasts FOR-E-VER! I also love how smooth it is, it's super easy to apply, it stays on all day, and it washes off without any scrubbing. I realized the Chestnut Decadence was making my brows look darker than I wanted, so I bought Ashy Daybreak to use at the section closest to my nose and it gives my brows the perfect natural look I want - just a little bit of undershading in the areas that are sparse. I'm not sure if it actually causes regrowth, but it doesn't cause brow loss and looks great and lasts forever.

Amanda B.

Love the actual product, I noticed the pot sized changed and the opening is a bit more narrow and the product seems a bit deeper down so it’s a little bit of a pain to get the product on the brush (I like to angel my brush) but other than that it’s great

SANDRA H.

Love my Plume eyebrow pomade!

Stacie G.

I've been using your brow pomade for 3 years...maybe longer and it works well and I tell everyone about you guys. Love non toxic clean makeup products!

Haley P.

This pomade is ultra creamy and easy to blend into the brows. I love setting it with the Clear brow gel for a truly polished finish. I have noticed over the last few months that my brow hairs are less sparse since using the brow products.

COLLEEN M.

After using Plume for a few years I have my eyebrows back!

Aimee B.

I bought this product because my usual go-to brow pencil was pulling out brow hairs each time I used it. I have fine, fair brows so I needed something that would not only provide gentle enhancement, but would also help repair the damage that the previous product had done. This product gave me exactly what I needed. I don't wear a lot of makeup in general, so I chose the lightest shade, I think that if I buy this product again I'll opt for a slightly darker shade. It's easy to apply, looks beautiful, and really has nurtured re-growth of my brows. I'm a fan!

Kell A.

It goes on well, stays on well, and hopefully the ingredients will encourage hair growth for me, as I have Hashimoto's and my brows are disappearing.

Mariquita T.

I’ve finally used your pomade religiously and seen significant results! After entering my forties several years ago, I’ve noticed how my eyebrows just stopped growing. Several months after using this amazing pomade, my eyebrows are back and continue to grow. Thank you Plume! This is the only eyebrow pomade I will ever use!

Linda W.

Best tool in my makeup kit.... love how smoothly it goes on and stays on.

Kaila Q.

I have been using the pencil from Plume and loving it. I wanted to try the pomade and fell in more love with it than the pencil. I am so happy with the way it makes my brows fluffy and the pigment is so natural.

Hope B.

legit the ONLY product I’ll ever use! lasts me soooo long and stays on all day, I am a customer for life!!

Lynn V.

Just love this!! Some dip brow products can be OVERLY pigmented to the point that they’re difficult to work with but Plume Brow is extremely easy to apply & has an incredibly natural effect. My brows have never looked better!

Meredith N.

Love plume eyebrow pomade! It works so good and lasts me for a long time. I have super thin eyebrows and have noticed them growing in fuller. Been using the pomade from Plume for about two years now!

Sarah M.

Great product. Excellent customer service.

Bonnie R.

Great product! Great customer service. I would recommend sending a self image for help with picking your shade. I do wish they had a greater variety of shades, but over all I would definitely recommend. Other products cause further thinning, whereas this product moisture and supports growth.

Real-world evidence

Most Reported noticeable results within 3 weeks

17 Days Average to results

0% Prostaglandin

Patented Proprietary formula

What it does

Visible results, no compromise

Visibly Fuller Lashes

Clinically shown to increase the appearance of lash density and length within 8 weeks of nightly use.

Defined, Healthier Brows

Peptide-driven growth signals support brow density, structure, and resilience without hormones.

Prostaglandin-Free by Design

Formulated without bimatoprost, isopropyl cloprostenate, DDDE, MDN, or added hormones. Ophthalmologist-endorsed. Individual results may vary.

Why it works

Patented peptide technology

Our proprietary formula uses biotin-rich peptides and plant-derived actives to support the natural growth cycle without prostaglandins or harsh chemicals.

Lauren, 8 Weeks.

Clinical results

Real Results in 3–8 Weeks

Lauren: 8 weeks of nightly use.

Week 0 → Week 8

Jill: 8 weeks of nightly use.

Week 0 → Week 8

Rachael: 8 weeks of nightly use.

Week 0 → Week 8

Elite Serum Brow Results

Brow result

See Clinical Results

Individual results may vary. Photos unretouched.

How to use

Your daily routine

1

Cleanse

Start with clean, dry lashes and brows. Remove all makeup and residue.

2

Apply

Sweep one stroke along the upper lash line, like liquid eyeliner. Glide across each brow.

3

Wait

Allow 60 seconds to absorb fully before applying any other products.

4

Repeat

Use nightly for 8 weeks for optimal results, then every other night to maintain.

Inside the formula

Key ingredients

Plume Elite combines C² Complex and OGP-251 to support follicle signaling and reinforce the keratin network. No prostaglandins or hormone analogs.

Active 1 · Patented

C² Complex

Forskolin + Ricinoleic Acid

A patented combination of forskolin and ricinoleic acid that supports cellular signaling pathways associated with follicle activity. Ricinoleic acid interacts with receptors in the follicle environment to support the appearance of fuller, healthier lashes and brows.

US Patent 11045444

Active 2 · Proprietary

OGP-251

Oligopeptide 251

Hair, lashes, and brows are made of keratin proteins. Most products focus on individual proteins. Plume reinforces the connections between them. OGP-251 binds to keratin and forms molecular bridges that reinforce the network, not just one strand at a time.

Plume proprietary peptide system

Active 3 · Supportive

Caffeine

Delivery & Circulation

Caffeine supports circulation around the follicle and aids delivery of the patented and proprietary actives into the keratin network. Included in Plume Elite to accelerate visible results.

Elite formula only

US Patent 11045444. OGP-251 data: AROVA Tensile Testing, 2023.