The clean and vegan liquid liner you’ve been waiting for!
This ultra-precise eyeliner delivers black-as-night lines that never smudge or budge, allowing you to create the look you’re lusting after, from a classic wing to dramatic graphic liner.
Infused with key actives from our award-winning Lash & Brow Enhancing Serum, this liquid eyeliner promotes length, fullness, and density of eyelashes. Not only does it give you the perfect look, but it also nourishes your lashes.
Highly pigmented, intense black, and with exceptional precision, this liquid eyeliner flows smoothly, making it easy for you to apply. It is long-wearing and smudge-free, ensuring that your makeup stays put all day long.
Because you embody the ultimate blend of "ready for anything" and "just wing it," this eyeliner is for you.
Looking for a complete clean-eye routine? Our guide to prostaglandin-free lash serums explains why the eye area demands the strictest ingredient standards in beauty.
Ingredients
Happiness Policy
How to Use
- Shake well before use. Wipe off excess product on the inside of the tube.
- Start at the center of the lashes and map out your desired thickness with a short line. Move to the inner corner and draw a line connecting to your center line. Extend your line from the center of the lid to the outer corner.
- For the perfect wing: Start with step 2. Next, draw an upwards line from the outer corner of your eye, following the angle of your lower lash line. Connect the tip of this line to the center of your lashes. Fill in the empty space between the lines, and voila – feline fatale.
- Use a cotton swab and makeup remover to correct any mishaps.
Clinically validated
What it does
Visible results, no compromise
Visibly Fuller Lashes
Clinically shown to increase the appearance of lash density and length within 8 weeks of nightly use.
Defined, Healthier Brows
Peptide-driven growth signals support brow density, structure, and resilience without hormones.
Zero Side Effects
No iris darkening. No eyelid hyperpigmentation. No hormone disruption. Ophthalmologist-endorsed.
Why it works
Patented peptide technology
Our proprietary formula uses biotin-rich peptides and plant-derived actives to support the natural growth cycle without prostaglandins or harsh chemicals.
Lauren, 8 Weeks.
Clinical results
Real Results in 3–8 Weeks
Individual results may vary. Photos unretouched.
How to use
Your daily routine
Cleanse
Start with clean, dry lashes and brows. Remove all makeup and residue.
Apply
Sweep one stroke along the upper lash line, like liquid eyeliner. Glide across each brow.
Wait
Allow 60 seconds to absorb fully before applying any other products.
Repeat
Use nightly for 8 weeks for optimal results, then every other night to maintain.
Inside the formula
Key ingredients
Plume Elite combines C² Complex and OGP-251 to support follicle signaling and reinforce the keratin network. No prostaglandins or hormone analogs.
Active 1 · Patented
C² Complex
Forskolin + Ricinoleic Acid
A patented combination of forskolin and ricinoleic acid that supports cellular signaling pathways associated with follicle activity. Ricinoleic acid interacts with receptors in the follicle environment to support the appearance of fuller, healthier lashes and brows.
US Patent 11045444
Active 2 · Proprietary
OGP-251
Oligopeptide 251
Hair, lashes, and brows are made of keratin proteins. Most products focus on individual proteins. Plume reinforces the connections between them. OGP-251 binds to keratin and forms molecular bridges that reinforce the network, not just one strand at a time.
Plume proprietary peptide system
Active 3 · Supportive
Caffeine
Delivery & Circulation
Caffeine supports circulation around the follicle and aids delivery of the patented and proprietary actives into the keratin network. Included in Plume Elite to accelerate visible results.
Elite formula only
US Patent 11045444. OGP-251 data: AROVA Tensile Testing, 2023.
