A richly pigmented brow gel that defines and densifies for naturally full, fluffy arches that never budge or smudge. Infused with plant-based actives from our patented Lash & Brow Enhancing Serum for fuller-looking brows over time.
- Delivers a firm hold instantly for the exact shape and style you're aiming for.
- Stays soft and flexible throughout the all-day wear it affords you.
- Powered by the same active ingredients as our award-winning serum to support the fullness and density of your brows.
- Antioxidants and moisture-rich nutrients nurture and condition your skin and brow hairs while you wear it.
- Long-lasting, water-resistant, and available in 8 made-for-you shades.
- Vegan, cruelty-free, and made in Canada.
Formulated to the same standard as every Plume product; free from prostaglandin analogs or other hormones. Read the science behind our formulation philosophy.
Ingredients
Happiness Policy
How to Use
- Shake bottle before use.
- Using short, gentle motions, brush brow hairs upwards and outwards towards the tail of the brow.
- Build more color and definition with additional coats.
- For very sparse areas, apply product directly onto the skin using the precision wand tip.
- Apply daily for fuller brows over time.
- For full coverage on sparse brows, use with Plume Nourish & Define Pomade or Plume Nourish & Define Brow Pencil.
Clinically validated
What it does
Visible results, no compromise
Visibly Fuller Lashes
Clinically shown to increase the appearance of lash density and length within 8 weeks of nightly use.
Defined, Healthier Brows
Peptide-driven growth signals support brow density, structure, and resilience without hormones.
Zero Side Effects
No iris darkening. No eyelid hyperpigmentation. No hormone disruption. Ophthalmologist-endorsed.
Why it works
Patented peptide technology
Our proprietary formula uses biotin-rich peptides and plant-derived actives to support the natural growth cycle without prostaglandins or harsh chemicals.
Lauren, 8 Weeks.
Clinical results
Real Results in 3–8 Weeks
Individual results may vary. Photos unretouched.
How to use
Your daily routine
Cleanse
Start with clean, dry lashes and brows. Remove all makeup and residue.
Apply
Sweep one stroke along the upper lash line, like liquid eyeliner. Glide across each brow.
Wait
Allow 60 seconds to absorb fully before applying any other products.
Repeat
Use nightly for 8 weeks for optimal results, then every other night to maintain.
Inside the formula
Key ingredients
Plume Elite combines C² Complex and OGP-251 to support follicle signaling and reinforce the keratin network. No prostaglandins or hormone analogs.
Active 1 · Patented
C² Complex
Forskolin + Ricinoleic Acid
A patented combination of forskolin and ricinoleic acid that supports cellular signaling pathways associated with follicle activity. Ricinoleic acid interacts with receptors in the follicle environment to support the appearance of fuller, healthier lashes and brows.
US Patent 11045444
Active 2 · Proprietary
OGP-251
Oligopeptide 251
Hair, lashes, and brows are made of keratin proteins. Most products focus on individual proteins. Plume reinforces the connections between them. OGP-251 binds to keratin and forms molecular bridges that reinforce the network, not just one strand at a time.
Plume proprietary peptide system
Active 3 · Supportive
Caffeine
Delivery & Circulation
Caffeine supports circulation around the follicle and aids delivery of the patented and proprietary actives into the keratin network. Included in Plume Elite to accelerate visible results.
Elite formula only
US Patent 11045444. OGP-251 data: AROVA Tensile Testing, 2023.
