Nourish & Amplify Mascara

$36

Good things take time, but achieving instantly impressive, dramatic lashes shouldn't. We spent six years developing this ground-breaking, first-of-its-kind, clean mascara so that you can achieve long, full, glam-looking lashes the moment you apply it.

  • Formulated with zero micro-plastics: no dimethicone, acrylates or related polymers, vinyl (vp) polymers, polypropylene, nylon, or any other commonly used plastic ingredients found in so many mascaras (including several 'clean' options) on the market.
  • Lash Enhancing: powered by the same active, patented ingredients in our award-winning Serum to support fuller, denser-looking lashes over time.
  • Long-wearing, non-flaking, intense black pigment.
  • Highly buildable formula that delivers length on the first coat, and volume on each subsequent coat.
  • Moisturizing, nourishing ingredients support the overall condition of your lashes and make them more durable and resilient over time.

Every Plume product is engineered without prostaglandin analogs. Learn what makes a lash product genuinely prostaglandin-free.

Ingredients

Aqua, CI 77499, Propanediol, Octyldodecyl Myristate, Rhus Verniciflua (Berry) Peel Cera, Polyglyceryl-6 Distearate, Hydrolyzed Jojoba Esters, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Cellulose, Calcium Sodium Borosilicate, Capryloyl Glycerin/Sebacic Acid Copolymer, Oryza Sativa (Rice) Bran Cera, Copernicia Cerifera (Carnauba) Cera, Pullulan, Sorbitol, Trehalose, Acacia Senegal Gum, Xanthan Gum, Silica, Behenic Acid, Glyceryl Caprylate, Sodium Citrate, Ricinus Communis (Castor) Seed Oil, Arginine, Lactic Acid, Jojoba Esters, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Glycerin, Caprylhydroxamic Acid, Coleus Forskohlii, Scutellaria Baicalensis Root Extract.

Happiness Policy

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!

How to Use

  • Start with our Curl & Lift Lash Curler for maximum curl and brow dusting length.
  • Wipe excess product on the inside of the tube.
  • Starting at the base of your lashes, shimmy the brush back and forth while pulling upwards to bring out your lengthiest lashes. Continue this motion all along your lash line.
  • For an elongated cat-eye effect, focus most of your application on the outer lashes with just a touch of definition on the inner lashes.
  • Start with one coat for luxurious length, two coats for voluptuous volume, or three coats for lashes you can see from the cheap seats.

Clinically validated

97% Saw visible results
17 Days Average to results
0% Prostaglandin
Patented Proprietary formula

What it does

Visible results, no compromise

Visibly Fuller Lashes

Clinically shown to increase the appearance of lash density and length within 8 weeks of nightly use.

Defined, Healthier Brows

Peptide-driven growth signals support brow density, structure, and resilience without hormones.

Zero Side Effects

No iris darkening. No eyelid hyperpigmentation. No hormone disruption. Ophthalmologist-endorsed.

Why it works

Patented peptide technology

Our proprietary formula uses biotin-rich peptides and plant-derived actives to support the natural growth cycle without prostaglandins or harsh chemicals.

Lauren, 8 Weeks.

Clinical results

Real Results in 3–8 Weeks

Individual results may vary. Photos unretouched.

How to use

Your daily routine

1

Cleanse

Start with clean, dry lashes and brows. Remove all makeup and residue.

2

Apply

Sweep one stroke along the upper lash line, like liquid eyeliner. Glide across each brow.

3

Wait

Allow 60 seconds to absorb fully before applying any other products.

4

Repeat

Use nightly for 8 weeks for optimal results, then every other night to maintain.

Inside the formula

Key ingredients

Plume Elite combines C² Complex and OGP-251 to support follicle signaling and reinforce the keratin network. No prostaglandins or hormone analogs.

Active 1 · Patented

C² Complex

Forskolin + Ricinoleic Acid

A patented combination of forskolin and ricinoleic acid that supports cellular signaling pathways associated with follicle activity. Ricinoleic acid interacts with receptors in the follicle environment to support the appearance of fuller, healthier lashes and brows.

US Patent 11045444

Active 2 · Proprietary

OGP-251

Oligopeptide 251

Hair, lashes, and brows are made of keratin proteins. Most products focus on individual proteins. Plume reinforces the connections between them. OGP-251 binds to keratin and forms molecular bridges that reinforce the network, not just one strand at a time.

Plume proprietary peptide system

Active 3 · Supportive

Caffeine

Delivery & Circulation

Caffeine supports circulation around the follicle and aids delivery of the patented and proprietary actives into the keratin network. Included in Plume Elite to accelerate visible results.

Elite formula only

US Patent 11045444. OGP-251 data: AROVA Tensile Testing, 2023.

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