Plume's core capabilities are in research and development. As such, we are continually experimenting with, and improving upon, the best possible ways of creating safe, effective, and sustainable products for our customers. We're dedicated to furthering the known body of knowledge and evidence relating to lash, brow, and hair health and sharing that knowledge within beauty community as a whole. 

As leaders in the clean beauty industry, we are committed to setting an example that other brands can aspire to on transparency and substantiation of claims. We believe that now more than ever consumers need to make well informed decisions, often quickly, and in order to do so they require objective, independent research, whenever possible. Consequently, Plume provides links to scientific studies and independent research that substantiates any claims we make on the efficacy of our products.

Causes We Support:

Look Good Feel Better Logo

Research Support:

National Research Council Canada Logo


Hiring Practices:

  • Since 2018, more than 75% of full time employees hired by Plume were visible minorities, and 100% were female.
  • A minimum of 25% of our workforce are hired within four years of obtaining a post-secondary degree.