Nourish & Define Brow Pomade

$46

The ultimate solution for achieving flawless, defined brows that are also nourished and healthy.

Powered by the same active, patented ingredients found in our award-winning serum, this brow pomade promotes fuller, thicker brows over time while adding definition and color to your best feature.

100% natural, cruelty-free, and certified vegan it boasts a pigment-rich formula that provides professional-level results for flawless shape and definition.

This waterproof and smudge-proof pomade is suitable for all skin types and is available in six shades, ensuring that you'll find the perfect match for your brows.

The key ingredients include organic castor oil, Coleus Forskohlii root oil, Gooseberry extract, Cetearyl Olivate, and Shea Butter, which work together to deliver nourishment and definition.

To make your application easy and effortless, each Nourish & Define Brow Pomade comes with a Plume dual-ended brush that will help you achieve the perfect shape and definition.

Buy Brow Pomade without Dual-Ended Brush

Buy the Dual-Ended Brush

Plume's full philosophy is built around clean, prostaglandin-free formulas. Learn why prostaglandin analogs are banned from every Plume product — including the safety standards we apply across our entire line.

Ingredients

Isoamyl Laurate, Isoamyl Cocoate, Silica, Cetearyl Olivate, Sorbitan Olivate, Oryza Sativa Cera (Rice Bran Wax), Butyrospermum Parkii (Shea) Butter, Candelilla Cera (Candelilla Wax), Rhus Verniciflua Peel Cera (Berry Wax), Ricinus Communis (Castor) Seed Oil, Emblica Officinalis Fruit Extract, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Cera Carnauba (Carnauba Wax), Tocopheryl Acetate, Coleus Forskohlii Root Oil, Sodium Cocoyl Glutamate, Lauric Acid, Arginine, Cystine

May Contain:

CI 77891 (Titanium Dioxide)

CI 77492 (Iron Oxide Yellow)

CI 77491 (Iron Oxide Red)

CI 77499 (Iron Oxide Black)

Happiness Policy

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!

How to Use


Golden Silk

Golden Silk brow shade

Ashy Daybreak

Ashy Daybreak brow shade

Chestnut Decadence

Chestnut Decadence brow shade

Cinnamon Cashmere

Cinnamon Cashmere brow shade

Endless Midnight

Endless Midnight brow shade

Autumn Sunset

Autumn Sunset brow shade

Real-world evidence

Most Reported noticeable results within 3 weeks
17 Days Average to results
0% Prostaglandin
Patented Proprietary formula

What it does

Visible results, no compromise

Visibly Fuller Lashes

Clinically shown to increase the appearance of lash density and length within 8 weeks of nightly use.

Defined, Healthier Brows

Peptide-driven growth signals support brow density, structure, and resilience without hormones.

Prostaglandin-Free by Design

Formulated without bimatoprost, isopropyl cloprostenate, DDDE, MDN, or added hormones. Ophthalmologist-endorsed. Individual results may vary.

Why it works

Patented peptide technology

Our proprietary formula uses biotin-rich peptides and plant-derived actives to support the natural growth cycle without prostaglandins or harsh chemicals.

Lauren, 8 Weeks.

Clinical results

Real Results in 3–8 Weeks

Before
After

Lauren: 8 weeks of nightly use.

Week 0 → Week 8

Before
After

Jill: 8 weeks of nightly use.

Week 0 → Week 8

Before
After

Rachael: 8 weeks of nightly use.

Week 0 → Week 8

Before
After

Elite Serum Brow Results

Brow result

Individual results may vary. Photos unretouched.

How to use

Your daily routine

1

Cleanse

Start with clean, dry lashes and brows. Remove all makeup and residue.

2

Apply

Sweep one stroke along the upper lash line, like liquid eyeliner. Glide across each brow.

3

Wait

Allow 60 seconds to absorb fully before applying any other products.

4

Repeat

Use nightly for 8 weeks for optimal results, then every other night to maintain.

Inside the formula

Key ingredients

Plume Elite combines C² Complex and OGP-251 to support follicle signaling and reinforce the keratin network. No prostaglandins or hormone analogs.

Active 1 · Patented

C² Complex

Forskolin + Ricinoleic Acid

A patented combination of forskolin and ricinoleic acid that supports cellular signaling pathways associated with follicle activity. Ricinoleic acid interacts with receptors in the follicle environment to support the appearance of fuller, healthier lashes and brows.

US Patent 11045444

Active 2 · Proprietary

OGP-251

Oligopeptide 251

Hair, lashes, and brows are made of keratin proteins. Most products focus on individual proteins. Plume reinforces the connections between them. OGP-251 binds to keratin and forms molecular bridges that reinforce the network, not just one strand at a time.

Plume proprietary peptide system

Active 3 · Supportive

Caffeine

Delivery & Circulation

Caffeine supports circulation around the follicle and aids delivery of the patented and proprietary actives into the keratin network. Included in Plume Elite to accelerate visible results.

Elite formula only

US Patent 11045444. OGP-251 data: AROVA Tensile Testing, 2023.

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