The Science of Natural Beauty
Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:
Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length
Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root
Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place
Organic Castor Oil
Nourishes hair follicles with omega fatty acids & proteins crucial for hair and lash enhancement.
Coleus Forskohlii Root Oil
Maximizes active effects of other botanicals, works synergistically with castor oil.
Emblica officinalis Fruit Extract – Gooseberry extract
Known for its anti-inflammatory properties.
A plant-derived emulsifier that helps soften the skin & hair and creates a smooth, luxurious texture.
Butyrospermum Parkii (Shea) Butter
Nourishes the skin with Vitamins A, E and F.
Euphorbia Cerfiera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax
Waxes obtained from the Euphorbia Cerifera plant and Brazilian tropical palm tree. Gives a creamy consistency, allows for smooth application.
Sodium Cocoyl Glutamate
Derived from coconut oil and fermented sugar.
Cystine, Lauroyl Arginine
Amino acids that helps form healthy skin and hair.
CI 77499, CI 77492, CI 77491, CI 77891 (Titanium Dioxide)
Color pigments derived from natural ores and minerals.
Rhus Verniciflua Peel Cera
A sap obtained from Verniciflua Rhus tree, used to give a soft consistency.
A very light emollient, fully based on renewable sources.
Hydrogenated Olive Oil, Olea Europaea (Olive) Oil, Olea Europaea (Olive) Oil Unsaponifiables
Used to condition skin, rich sources of antioxidants.
Oryza Sativa Cera (Rice Bran) Wax
A natural, non-fragrant wax obtained from rice bran. It functions as a skin-softening agent, especially for dry skin.
A potent anti-oxidant and effective moisturizer.
A mineral found naturally in sandstone, clay, and granite, and parts of plants.
A conditioner, naturally obtained from esterification of lauric acid (from vegetable oils) and isoamyl alcohol (from fermentation).
Full List of Ingredients
Isoamyl Laurate, Isoamyl Cocoate, Silica, Cetearyl Olivate, Sorbitan Olivate, Oryza Sativa Cera (Rice Bran Wax), Butyrospermum Parkii (Shea) Butter, Candelilla Cera (Candelilla Wax), Rhus Verniciflua Peel Cera (Berry Wax), Ricinus Communis (Castor) Seed Oil, Emblica Officinalis Fruit Extract, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Cera Carnauba (Carnauba Wax), Tocopheryl Acetate, Coleus Forskohlii Root Oil, Sodium Cocoyl Glutamate, Lauric Acid, Arginine, Cystine
CI77891 (Titanium Dioxide)
CI 77492 (Iron Oxide Yellow)
CI 77491 (Iron Oxide Red)
CI 77499 (Iron Oxide Black)
Plume Product Guarantee
Plume Nourish & Define Brow Pomade is best applied with the Plume angled brow brush.Dip: To ensure even application, dip brush into the pot and swipe against skin or inside of cap to remove excess.
Apply: Apply to brows with the angled brow brush - a little goes a long way.
Blend: After applying color, use the spooley end to blend the color into brows.
- Shape your brows - find the ideal start of your brows by placing a brush along the side of your nose.
- Angle the brush from the outside of your nose to the outer corner of your eye to find where your brows should naturally end.
- The highest point of the arch should line up with the outside edge of the iris.