Why your brows aren't growing (and what to do about it)

We <3 brows. And really, who doesn't? We all want naturally lush, gorgeous brows without a lot of effort. The problem is naturally lush brows are the exception, not the rule. So we've compiled all of the possible reasons why your brow growth may be stunted, and all of the ways to fix them! 

1. Overplucking

This is the number one brow loss story we hear from women – going tweezer-crazy in the 90s to get those Drew Barrymore brows.


Then for many of us, we never regained those dense brows from our youth. This is usually because we caused damage to the hair follicle, resulting in mild alopecia on our brows. 

THE FIX: Many women have seen complete enhancement of their brows after using our Lash & Brow Enhancing serum. The key here is consistency! Use morning and/or before bed for at least 6 weeks and your brows will regain their pre-plucked fabulousity. 

2. Stress  

In your normal hair growth cycle, each hair goes through three phases:

  • Growth (anagen)
  • Transition (catagen)
  • Falling out (telogen)

Stress disrupts this process by prematurely kicking hairs out of the growth phase. Instead of leaving the growth phase at their own rate, the hairs rush to the resting phase together and fall out in bigger numbers – sometimes at 10x their usual rate!


THE FIX: Meditation! We know it may sound pretty improbable that meditation can grow your hair, but this is real. Studies show that regular practice of mindfulness meditation can reduce cortisol levels (the stress hormone & culprit of hair loss) by 50%.

Want to give it a try? We found this article incredibly helpful - it explains exactly how to get started and has free, easy-to-follow guided meditations.

3. Vitamin Deficiency  

If you're low in certain vitamins, your hair growth can be affected. These are the most common vitamins that can affect your hair, brow and lash growth.

- Vitamin B

- Iron

- Vitamin C and D

THE FIX: If you think you're deficient in any of these vitamins, you may find our blog on lash health helpful!  

4. Age 

Unfortunately, as we age, our hair follicles can slow or stop producing new hairs altogether. 

THE FIX: While we can’t reverse the aging process, the ingredients in our Lash & Brow Enhancing Serum help to combat this, helping improve the appearance of your brows throughout the Anagen, Catagen and Telogen phases of the Lash & Brow growth cycle.

  Lash-and-brow-serum-review  lash-and-brow-serum-review-image

5. Pregnancy 

Hormones! Aren’t they fun? Unfortunately, Post-pregnancy hair loss is actually very common - it usually starts about 3 months after pregnancy.

When you're pregnant, your hormone levels rise drastically, preventing hairs from shedding. Then after pregnancy, your hormone levels drop and all the hair that couldn’t be released during pregnancy now falls out. 

And if the hormones weren’t enough, the stress of popping a small human out of your lady parts is enough to make your hair fall out!

THE FIX: Post-pregnancy hair loss is actually what caused our Founder, Lauren to create our first product, the Lash & Brow Enhancing Serum. She spent over a year researching and experimenting with exotic & hard-to-find natural ingredients that would improve the appearance of her lashes & brows (and became a bit of a mad scientist in the process!). The challenge was finding ingredients that were natural, highly effective, and safe to use while breastfeeding. You can read more about her journey to create Plume here. 


Plume Founder, Lauren and her daughter Aveya

6. Dry skin & weather 

Have you ever noticed that your brows (and hair) grow like crazy in the summer and struggle to even sprout a hair in the winter? This is due to the lack of moisture in the air + harsh temperatures. Brows like warmth and humidity and will thrive in that environment.

THE FIX: Soo basically we’re saying you should probably go to Hawaii more often! Well that, AND moisture! Our serum is packed with moisturizing, nourishing ingredients to maximize each follicle's hair-producing capabilities. But above and beyond that, you can: 

Sweat! When we sweat, toxins and waste substances are flushed out from the hair follicle, allowing the space for hairs to develop. This is also great for stress – exercise increases serotonin levels in the body, helping to reduce stress and get your follicles out of their funk.

 7. Thyroid Disorders 

Disorders like Hypo/hyperthyroidism can contribute to hair loss, both on our heads and with our brows/lashes.

THE FIX: This can be tested for, and treated by your doctor. 

8. Chemotherapy  

As if cancer isn’t difficult enough, women experience not only hair loss during/after chemo, but significant lash & brow loss.

Chemotherapy drugs work to attack fast-growing cancer cells. Unfortunately, these drugs also attack other growing cells in your body - including those in your hair follicles. This can affect the hair on your head, as well as hair all over your body.

THE FIX: Most women who are experiencing this find that a combination of our Nourish & Define Brow Pomade and Lash & Brow Enhancing Serum really made a drastic difference for them. 

The pomade gives an immediate effect – giving color and definition back to the brows while infusing them with patented lash & brow enhancing actives. And the serum (the more powerful agent) is used as a night treatment, giving round-the-clock love to the brows.  


We're so, so happy every time we hear from a woman that our products helped bring back her lashes/brows, especially during such a difficult time in her life.  

Have you experienced any of these hair loss situations? We'd love to hear your stories and bring these issues to the forefront for everyone who has gone through them. Leave us a comment below, on our Instagram, or just send a message <3 

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