If you have ever wished there was a place to discover your favourite all-natural beauty products under one roof, where you could meander through rows of items to nourish your skin, hair and body, wish no more…. Credo Beauty’s newly opened SOHO flagship location will make your beauty dreams come true!
Believe: Credo, Latin for “I believe” opened their second store in New York City on May 13th, 2016 to much anticipation from press and consumers alike. Credo is leading the movement to bring luxury, all-natural beauty products from niche to mainstream. Credo achieves this with elegance and grace in a beautiful destination for all things green beauty staffed only by qualified make-up artists and aestheticians.
Think: Sephora-of-natural-beauty – thanks to an impressive and diverse product selection and opportunities to touch, smell and sample in-store.
Choose: Twenty brand founders, including the Plume team, came together to meet with press and media to show the world that clean, luxurious, and highly effective natural cosmetics are the future of beauty. Representatives from Vogue, In-style, Marie Claire, and Cosmopolitan were in attendance.
A Green Beauty Revolution
We pay close attention to the food and supplement products we purchase; choosing organic, GMO free, and sustainably sourced options – we need the same consideration for the products we put on our body as well as in our body.
Your skin is your body’s largest organ and absorbs nourishing ingredients as well as potentially harmful substances. As a product that is applied near the sensitive area of eye, it’s essential that every ingredient is safe, natural, and won’t affect one your most important senses - your vision. Plume is formulated with healthy, nourishing ingredients – which is why it is effective.
“Being handpicked for Credo’s exclusive list of trusted beauty products and to join them in New York is such an honoured endorsement of the product we’ve worked so hard to develop and share with the world. Given Credo’s high standards of selection and their commitment to beauty without sacrifice, Plume users can feel even more confident in their choice to use a product that is safe, effective and completely natural.” - Lauren Bilon, Plume Founder
Wander: On your next visit to New York, be sure to make time to discover Credo’s dazzling boutique in NYC’s trendy NoLita neighbourhood. Here you’ll discover and sample a treasure trove of luxury green beauty brands that have been hand-selected and curated by Credo’s team of experts.
Share: Once you’ve stocked up, hit up your favourite Manhattan hotspots with your gorgeous, Plume-enhanced lashes and brows. Give us a wink on social with #bringbackthewink and spread the lash love!