We are excited to announce that Plume's 100% Natural Lash and Brow Enhancing Serum will be now available in-store and on www.nordstrom.com, launching in 43 locations across the U.S and all 5 locations in Canada. We are joining the exclusive roster of select, natural, eco-luxury brands such as Tata Harper and RMS Beauty being sold in the newly launched Natural Beauty Outpost. 

“Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meani...

In honor of this fun (and interesting!) article featuring Plume, “30 Beauty Products with Weird but Effective Ingredients”, here are a few more of the strange ingredients that make up the Plume potion for lash magic.  

Coleus Forskohlii Root Oil  

Prevalent within Ayurvedic medicine, the Coleus Forskohlii herb was historically used to   treat heart and respiratory conditions. More recently, it has been used in natural skincare and beauty products and has even become a popular fat burning suppleme...

With over 30,000 attendees this year, CosmoProf North America (CPNA) proved its reputation as the foremost B2B beauty trade show in the Western world. The sumptuous Mandalay Bay in Las Vegas was the host this year, organizing over 1100 beauty exhibitors from 38 different countries. 

A highlight of the event was the Beauty Pitch 2016, where entrepreneurs presented their innovation beauty concepts to world-renowned Investors and Entrepreneurs including:

• John Paul Dejoria, Co-F...

Thousands of professional and aspiring makeup artists descended upon Vancouver at the annual three-day International Makeup Artist Trade Show, better known as IMATS. The Plume team was on-location at this gathering of the industry’s top professionals.

Plume Meets the Makeup Artists

We were thrilled to share our journey and lash secrets with beauty experts from the film, fashion, television and theater makeup industries. These accomplished artists delighted attendees with inspiring talks of successes...

If you have ever wished there was a place to discover your favourite all-natural beauty products under one roof, where you could meander through rows of items to nourish your skin, hair and body, wish no more…. Credo Beauty’s newly opened SOHO flagship location will make your beauty dreams come true!

Believe: Credo, Latin for “I believe” opened their second store in New York City on May 13^th, 2016 to much anticipation from press and consumers alike. Credo is leading the movement to bring luxury, all-natural beauty products from niche to mainstream.  Credo achieves this with elegan...

As long lash lovers, we are well versed in all lash augmentation methods. Eyelash extensions in particular are a (relatively) quick way to get those fluttery lashes in just one visit.

Thinking of taking the plunge? Read on for all that you need to know before you book: 

Know What you're Getting Yourself into 

Can you commit to regular lash refills? Are you able to not rub, touch, or play with your eyelashes? Will you baby them and keep them safe? Once you have committed to the maintenance, you are ready to book your lash appointment.

Do your Research, Find an Expert! 

Look for a lash tech...

Have you ever heard the saying ‘brows on fleek’ and thought what the heck does that even mean? Let us tell you. 

Eyebrows are the new cheekbones. Or the new lipstick. Or the new booty. The thicker and fuller your brows, the better.

So what’s all the fuss about? Your eyebrows, not unlike your lashes, frame your eyes and can have a dramatic effect on your entire look. The shape of your eyebrows can also help balance out the rest of your features.

Who’s rocking the power brow these days? Everyone from Penelope Cruz and Jennifer Connelly to Kylie Jenner and Cara Delavingne are putting mega-arches on the map.

But what happens if you weren’t born with strong brows...