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Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.

Results

Serum Before After Lashes

Steph
Alberta

  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days

Science

The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:

Longer

Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length

Thicker

Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root

Fuller

Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place

Ingredients

Ingredients

Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.

Guarantee

Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of plumescience.com or plume.ca, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 
$95.00

USD

PLUME’S LAST-MINUTE GIFT GUIDE ROUND-UP! 

Posted by Plume Cosmetics Inc. on

Hey Beauties!

Need some last minute green gift ideas? We’ve got you covered! We’ve rounded up the best green beauty and sustainable gifting guides from our Pluminati and put them all in one place for you!

8 AWESOME GREEN GIFT GUIDES:

1. For those on any budget, Healthfully Hannah’s Holiday Gift Guide 2017 is the place to be! - Includes 15% off codes for any...

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12 Ways to Spread Joy - Plume’s whimsical and wonderful guide to creating joy for yourself and others this holiday season

Posted by Plume Cosmetics Inc. on

Hello Gorgeous!

JOY. Oh sweet, joyous, joy. 

This time of year, we see this word everywhere on holiday cards, mugs, ornaments, notebooks, Instagram posts, and sugar cookies. Joy usually appears in shimmering sparkles, bold metallics, and soft water colors. Joy looks good, but what does it really mean?

Here’s a definition (thanks Dictionary.com)

Joy 

Noun

  1. the emotion of great de...
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6 Steps to the Perfect Brow

Posted by Courtney MacDougall on

Plume Nourish & Define Brow Pomade will give your brows that beautiful burst of color + definition while promoting growth in sparse areas.
Infused with actives from Plume’s award-winning Lash & Brow Enhancing Serum, this 100% natural and vegan formula will fill in those brows today and create density forever! 

CHOOSING YOUR SHADE

Golden-Silk;Ashy-Daybreak;Chestnut-Decadence;Cinnamon-Cashmere;Endless-Midnight

Read more →

Plume joins Nordstrom’s 2017 Natural Beauty Outpost

Posted by Courtney MacDougall on

We are excited to announce that Plume's 100% Natural Lash and Brow Enhancing Serum will be now available in-store and on www.nordstrom.com, launching in 43 locations across the U.S and all 5 locations in Canada. We are joining the exclusive roster of select, natural, eco-luxury brands such as Tata Harper and RMS Beauty being sold in the newly launched Natural Beauty Outpost. 

“Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meani...

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Weird Ingredients that Work

Posted by Courtney MacDougall on

In honor of this fun (and interesting!) article featuring Plume, “30 Beauty Products with Weird but Effective Ingredients”, here are a few more of the strange ingredients that make up the Plume potion for lash magic.  

Coleus Forskohlii Root Oil  

Prevalent within Ayurvedic medicine, the Coleus Forskohlii herb was historically used to   treat heart and respiratory conditions. More recently, it has been used in natural skincare and beauty products and has even become a popular fat burning suppleme...

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Curated Cosmetics at CosmoProf

Posted by Courtney MacDougall on

With over 30,000 attendees this year, CosmoProf North America (CPNA) proved its reputation as the foremost B2B beauty trade show in the Western world. The sumptuous Mandalay Bay in Las Vegas was the host this year, organizing over 1100 beauty exhibitors from 38 different countries. 

A highlight of the event was the Beauty Pitch 2016, where entrepreneurs presented their innovation beauty concepts to world-renowned Investors and Entrepreneurs including:

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Plume brushes up on industry trends at IMATS Vancouver

Posted by Plume Cosmetics Inc. on

Thousands of professional and aspiring makeup artists descended upon Vancouver at the annual three-day International Makeup Artist Trade Show, better known as IMATS. The Plume team was on-location at this gathering of the industry’s top professionals.

Plume Meets the Makeup Artists

We were thrilled to share our journey and lash secrets with beauty experts from the film, fashion, television and theater makeup industries. These accomplished artists delighted attendees with inspiring talks of successes...

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Plume joins elite natural product line-up at Credo Beauty’s launch in New York

Posted by Plume Cosmetics Inc. on

If you have ever wished there was a place to discover your favourite all-natural beauty products under one roof, where you could meander through rows of items to nourish your skin, hair and body, wish no more…. Credo Beauty’s newly opened SOHO flagship location will make your beauty dreams come true!

Believe: Credo, Latin for “I believe” opened their second store in New York City on May 13th, 2016 to much anticipation from press and consumers alike. Credo is leading the movement to bring luxury, all-natural beauty products from niche to mainstream.  Credo achieves this with elegan...

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Extending the Life of your Eyelash Extensions

Posted by Blair de Jong on

As long lash lovers, we are well versed in all lash augmentation methods. Eyelash extensions in particular are a (relatively) quick way to get those fluttery lashes in just one visit.

Thinking of taking the plunge? Read on for all that you need to know before you book: 

Know What you're Getting Yourself into 

Can you commit to regular lash refills? Are you able to not rub, touch, or play with your eyelashes? Will you baby them and keep them safe? Once you have committed to the maintenance, you are ready to book your lash appointment.

Do your Research, Find an Expert! 

Look for a lash tech...

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The Power Brow

Posted by Blair de Jong on

Have you ever heard the saying ‘brows on fleek’ and thought what the heck does that even mean? Let us tell you. 

Eyebrows are the new cheekbones. Or the new lipstick. Or the new booty. The thicker and fuller your brows, the better.

So what’s all the fuss about? Your eyebrows, not unlike your lashes, frame your eyes and can have a dramatic effect on your entire look. The shape of your eyebrows can also help balance out the rest of your features.

Who’s rocking the power brow these days? Everyone from Penelope Cruz and Jennifer Connelly to Kylie Jenner and Cara Delavingne are putting mega-arches on the map.

But what happens if you weren’t born with strong brows...

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