top tips
6 Steps to the Perfect Brow
Plume Nourish & Define Brow Pomade will give your brows that beautiful burst of color + definition while promoting growth in sparse areas.Infus...
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green beauty
Plume joins Nordstrom’s 2017 Natural Beauty Outpost
We are excited to announce that Plume's 100% Natural Lash and Brow Enhancing Serum will be now available in-store and on www.nordstrom.com, launchi...
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clean beauty
Weird Ingredients that Work
In honor of this fun (and interesting!) article featuring Plume, “30 Beauty Products with Weird but Effective Ingredients”, here are a few more of ...
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events
Curated Cosmetics at CosmoProf
With over 30,000 attendees this year, CosmoProf North America (CPNA) proved its reputation as the foremost B2B beauty trade show in the Western wor...
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Plume brushes up on industry trends at IMATS Vancouver
Thousands of professional and aspiring makeup artists descended upon Vancouver at the annual three-day International Makeup Artist Trade Show, bett...
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Clean beauty
Plume joins elite natural product line-up at Credo Beauty’s launch in New York
If you have ever wished there was a place to discover your favourite all-natural beauty products under one roof, where you could meander through ro...
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clean beauty
Extending the Life of your Eyelash Extensions
As long lash lovers, we are well versed in all lash augmentation methods. Eyelash extensions in particular are a (relatively) quick way to get thos...
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eyebrows
The Power Brow
Have you ever heard the saying ‘brows on fleek’ and thought what the heck does that even mean? Let us tell you. Eyebrows are the new cheekbones. O...
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Transforming from Leaf Green to Feather Blue
We’re re-inventing ourselves at Nuvalash. Every Diva deserves a once-in-a-lifetime makeover and name change. With Nuvalash, we created a product th...
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clean beauty
Plume scores a ZERO (and that's a good thing!)
Want to find out how clean your beauty products actually are? There’s an app for that. Think Dirty is an easy-to-use app that helps consumers di...
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top tips
My, what big eyes you have!
Dramatic, beautiful, seductive eyes have one thing in common – they’re larger than life. Even if you weren’t born with big, perfect, Angelina-Joli...
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Your A Game: Which vitamins give you healthy eyes?
Vitamins nourish every part of us, including our eyes. Committed to healthy lashes and healthy bodies, we dug deep and found foods that can improv...
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eyelashes
The Best Lashes In History
Wanting full, feathery lashes isn’t anything new. When we look back through the decades, there has been many gorgeous pairs of thick dramatic lash...
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