Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.

Results

Serum Before After Lashes

Steph
Alberta

  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days

Science

The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:

Longer

Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length

Thicker

Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root

Fuller

Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place

Ingredients

Ingredients

Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.

Guarantee

Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of plumescience.com or plume.ca, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 
$95.00

USD

The Ultimate Guide to Going Green - Part 3: Where to find Info & Inspo

Posted by Courtney MacDougall on

Welcome to part 3 of our Ultimate Guide to Going Green! 

This section is about making green beauty fun for you! Let's watch YouTube videos while we're doing our makeup, let's watch documentaries (with popcorn of course), and let's use convenient tools that make shopping easier. Let's just ENJOY THE PROCESS!

Instead of focusing on the toxins and the mislabelling (now that you're aware), let's focus on:
  • The beautiful products you can use instead, and
  • The amazing people that can help inspire you to find them! 
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Ultimate Guide to Going Green: Part 2 - Claims & Labels Decoded

Posted by Courtney MacDougall on

Welcome to Part 2 of our Ultimate Guide to Going Green! In this section, we’re going to get clear on what cosmetic claims really mean, how to read an ingredient label, and what to look out for in both areas. 

COSMETIC CLAIMS

The claims we’re going to talk about here are:

  • Natural
  • Organic
  • Non-toxic
  • Vegan
  • Cruelty-free
  • Sulfate-free or paraben-free
Natural

This is the most commonly misused claim. Generally, people define ‘natural’ as a product that is made without artificial or synthetic ingredients.

When it comes to product labeling, however, this term has no legal definitio...

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What is Slow Fashion and Why is it Good For Your Mind?

Posted by Plume Cosmetics Inc. on

Sustainability has been a hot topic these past few years, and for good reason. As a response to destructive fashion industry practices, an eco-friendly option has emerged in the form of slow fashion. Also called 'sustainable fashion', slow fashion advocates for quality products produced under ethical circumstances with as little environmental impact as possible. This practice has clear benefits for the planet and industry workers, but ditching fast fashion brands can also be healthier for the mind.

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Your Ultimate Guide to Going Green - Part 1: Where to Start

Posted by Courtney Macdougall on

Making the switch to green beauty can be overwhelming - we get it! As women, our beauty collection can contain 100's of products ranging from makeup and skincare to hair care and body potions.

This is why you'll love our Ultimate Guide to Going Green! In this 4 part series, we'll guide you through:

  • Part 1: Why to Go Green & Where to start 
  • Part 2: Green Beauty claims 101: 'natural' vs 'organic' vs 'vegan' vs 'non-toxic'
  • Part 3: Where to find information and inspiration + Tools
  • Part 4: Where to buy natural products & Our Favourites
Read more →

Why your brows aren't growing (and what to do about it)

Posted by Courtney MacDougall on

We <3 brows. And really, who doesn't? We all want naturally lush, gorgeous brows without a lot of effort. The problem is, that seems to be the exception for many women, rather than the rule. So we've compiled all of the possible reasons why your brow growth may be stunted, and all of the ways to fix them! 

1. Overplucking

This is the number one brow loss story we hear from women – going tweezer-crazy in the 90s to get those Drew Barrymore brows.

drew-barrymore-thin-brows  

Then for many of us, we never rega...

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Easy Ways to Make Every Day EARTH DAY

Posted by Courtney MacDougall on

Happy Earth Day beauties! We are so lucky to be a part of such a green-conscious, connected-to-nature community. We wrote this blog of course for all of you, but also for you to pass on to your friends and family who aren’t quite the Green Queens that you are so that we can spread the #loveofearth beyond just our green circle!  

Many of us are so wonderful at taking care of our homes – keeping the yard maintained, making sure the roof is in good shape, ensuring that all of the surfaces are clean and in good condition, and the energy feels good in our space.

Now if we can all just transfer this same love and devotion to our original home – the Earth. Everything we have, lo...

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How to: Grow your Longest Possible Lashes

Posted by Courtney MacDougall on

Do you ever notice how kids (and so many men) have those gorgeously full, long lashes? Unfair right?! 

For children, the reason is mostly age. As we age, eyelash follicles can slow or stop producing new lashes altogether.

For men however, the reason is simply leaving their lashes alone! They don’t wear mascara and they don’t use harsh eye makeup remover every night.

Read on for tips to grow (and keep) your lashes just as long and ultra-lush as your husbands and kiddos:

Read more →

How To: Declutter your Life for a Calmer Mind

Posted by Courtney Macdougall on

It's Springtime! The perfect time to declutter and start anew as the incredibly zen, extra organized Queen that you are.

Inspired by the incredible documentary, Minimalism: A Documentary About the Important Things (seriously, watch it - it will change your life), here are some tips to get you started on your journey to a calmer, more peaceful life:  

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Some Honesty about Self-Love

Posted by Plume Cosmetics Inc. on

Self love is the real deal. It is a full-on relationship with yourself. We don't know about you, but, self love has taken the same arc as other romantic relationships in our lives. It has evolved from being innocent and juvenile to rebellious, to committedto complacent, to reignited, to mature, and the coolest thing about self love is it is always evolving, because, you are always evolving.
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YOUR GUIDE TO BOOSTED BROWS & LIFTED LASHES

Posted by Courtney MacDougall on

Many of you are already veteran serum + brow pomade users and have experienced the #nicetohave problem of new brow hairs you have to trim & groom!

It is because of testaments from you, our Pluminati, that we created our new Sculpt & Refine Precision Tweezers to groom your newly bold brows! 

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TWEEZER TIPS 

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