Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles. 

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

The Power Brow

Posted by Blair de Jong on

Have you ever heard the saying ‘brows on fleek’ and thought what the heck does that even mean? Let us tell you. 

Eyebrows are the new cheekbones. Or the new lipstick. Or the new booty. The thicker and fuller your brows, the better.

So what’s all the fuss about? Your eyebrows, not unlike your lashes, frame your eyes and can have a dramatic effect on your entire look. The shape of your eyebrows can also help balance out the rest of your features.

Who’s rocking the power brow these days? Everyone from Penelope Cruz and Jennifer Connelly to Kylie Jenner and Cara Delavingne are putting mega-arches on the map.

But what happens if you weren’t born with strong brows...

Read more →

Transforming from Leaf Green to Feather Blue

Posted by Plume Cosmetics Inc. on

We’re re-inventing ourselves at Nuvalash. Every Diva deserves a once-in-a-lifetime makeover and name change.

With Nuvalash, we created a product that allows women to feel beautiful and glamorous using only safe and natural ingredients. We are growing from our roots in nature to bloom into a name and vision fit for the Natural Beauty Queens we are and love:

Plume

Noun

A soft, fluffy feather

A large conspicuous or showy feather

A token of honor, prowess, and distinction

Something (such as steam or eyelashes) that rises in the air in a tall, thin shape

Materials (as a feather or cluster of feathers) worn as ...

Read more →

Plume scores a ZERO (and that's a good thing!)

Posted by Plume Cosmetics Inc. on

Want to find out how clean your beauty products actually are? There’s an app for that. Read more →

My, what big eyes you have!

Posted by Blair de Jong on

Dramatic, beautiful, seductive eyes have one thing in common – they’re larger than life. Even if you weren’t born with big, perfect, Angelina-Jolie almond shaped eyes, you can still achieve the same look. Here are some of our favorite makeup tips and tricks to make your eyes look bigger!

Get rid of dark circles

Use a concealer that is slightly lighter than your natural skin tone to even out and illuminate your eye area. Allure recommends blending your concealer underneath and all around the eye, including your lids, to create a uniform base. Your dark lashes will now be the center of attention.

Wing it

Use a black felt tip eyeliner...

Read more →

Your A Game: Which vitamins give you healthy eyes?

Posted by Andrew Bilon on

Vitamins nourish every part of us, including our eyes. Committed to healthy lashes and healthy bodies, we dug deep and found foods that can improve your overall eye health, and help you get the gorgeous glow you want.

Vitamin A is a big one. Since childhood, we’ve been told that eating carrots gives us healthy eyes, but have you ever thought about why? 

Carrots are full of vitamin A, which is super good for your eyes.  Not only does vitamin A prevent dry eyes and protect them from infection, it helps maintain a healthy cornea and prevents cataracts, macular degeneration and glaucoma. According to bembu.com, one medium carrot contains ...

Read more →

The Best Lashes In History

Posted by Plume Cosmetics Inc. on

Wanting full, feathery lashes isn’t anything new. When we look back through the decades, there has been many gorgeous pairs of thick dramatic lashes that have set the bar for modern beauty.  While they’re not necessarily real lashes, they are most definitely iconic. And they most definitely give us lash envy.

Twiggy

When you think about infamous iconic eyelashes, the first lady that comes to mind is Twiggy. A supermodel and actress in the 1960’s, she earned her nickname because of her thin build, but it was those big eyes framed by long lashes that became her signature feature.

Her doll-like lashes were always over-the-top. Some of us go fo...

Read more →

Clean Eating? Nailed it. Now it’s time for Clean Beauty.

Posted by Blair de Jong on

There are books about it, magazine articles about it, and recipe books galore. Clean eating is on everyone’s minds and the benefits are unarguable. What we put into our bodies makes a huge difference in our health, vitality, and longevity. So now that we’ve got clean eating down and are making healthier choices, what about our beauty routine?

While we want delicious food without artificial ingredients or toxic preservatives, we should expect the same of our beauty products, especially when it comes to our eyes. We all want full, dramatic, beautiful lashes, but really need to avoid chemicals and toxins in the pursuit of them.

There is no shortage of ...

Read more →