Our vision is that you have a vision, for yourself, for women, for the world.
Posted by Courtney MacDougall on
With over 30,000 attendees this year, CosmoProf North America (CPNA) proved its reputation as the foremost B2B beauty trade show in the Western world. The sumptuous Mandalay Bay in Las Vegas was the host this year, organizing over 1100 beauty exhibitors from 38 different countries.
A highlight of the event was the Beauty Pitch 2016, where entrepreneurs presented their innovation beauty concepts to world-renowned Investors and Entrepreneurs including:
Posted by Plume Cosmetics Inc. on
Thousands of professional and aspiring makeup artists descended upon Vancouver at the annual three-day International Makeup Artist Trade Show, better known as IMATS. The Plume team was on-location at this gathering of the industry’s top professionals.
Plume Meets the Makeup Artists
We were thrilled to share our journey and lash secrets with beauty experts from the film, fashion, television and theater makeup industries. These accomplished artists delighted attendees with inspiring talks of successes...
Posted by Plume Cosmetics Inc. on
If you have ever wished there was a place to discover your favourite all-natural beauty products under one roof, where you could meander through rows of items to nourish your skin, hair and body, wish no more…. Credo Beauty’s newly opened SOHO flagship location will make your beauty dreams come true!
Believe: Credo, Latin for “I believe” opened their second store in New York City on May 13th, 2016 to much anticipation from press and consumers alike. Credo is leading the movement to bring luxury, all-natural beauty products from niche to mainstream. Credo achieves this with elegan...
Posted by Blair de Jong on
As long lash lovers, we are well versed in all lash augmentation methods. Eyelash extensions in particular are a (relatively) quick way to get those fluttery lashes in just one visit.
Thinking of taking the plunge? Read on for all that you need to know before you book:
Know What you're Getting Yourself into
Can you commit to regular lash refills? Are you able to not rub, touch, or play with your eyelashes? Will you baby them and keep them safe? Once you have committed to the maintenance, you are ready to book your lash appointment.
Do your Research, Find an Expert!
Look for a lash tech...
Posted by Blair de Jong on
Have you ever heard the saying ‘brows on fleek’ and thought what the heck does that even mean? Let us tell you.
Eyebrows are the new cheekbones. Or the new lipstick. Or the new booty. The thicker and fuller your brows, the better.
So what’s all the fuss about? Your eyebrows, not unlike your lashes, frame your eyes and can have a dramatic effect on your entire look. The shape of your eyebrows can also help balance out the rest of your features.
Who’s rocking the power brow these days? Everyone from Penelope Cruz and Jennifer Connelly to Kylie Jenner and Cara Delavingne are putting mega-arches on the map.
But what happens if you weren’t born with strong brows...
Posted by Plume Cosmetics Inc. on
We’re re-inventing ourselves at Nuvalash. Every Diva deserves a once-in-a-lifetime makeover and name change.
With Nuvalash, we created a product that allows women to feel beautiful and glamorous using only safe and natural ingredients. We are growing from our roots in nature to bloom into a name and vision fit for the Natural Beauty Queens we are and love:
Plume
Noun
A soft, fluffy feather
A large conspicuous or showy feather
A token of honor, prowess, and distinction
Something (such as steam or eyelashes) that rises in the air in a tall, thin shape
Materials (as a feather or cluster of feathers) worn as ...
Posted by Plume Cosmetics Inc. on
Posted by Blair de Jong on
Dramatic, beautiful, seductive eyes have one thing in common – they’re larger than life. Even if you weren’t born with big, perfect, Angelina-Jolie almond shaped eyes, you can still achieve the same look. Here are some of our favorite makeup tips and tricks to make your eyes look bigger!
Use a concealer that is slightly lighter than your natural skin tone to even out and illuminate your eye area. Allure recommends blending your concealer underneath and all around the eye, including your lids, to create a uniform base. Your dark lashes will now be the center of attention.
Use a black felt tip eyeliner...
Posted by Andrew Bilon on
Vitamins nourish every part of us, including our eyes. Committed to healthy lashes and healthy bodies, we dug deep and found foods that can improve your overall eye health, and help you get the gorgeous glow you want.
Vitamin A is a big one. Since childhood, we’ve been told that eating carrots gives us healthy eyes, but have you ever thought about why?
Carrots are full of vitamin A, which is super good for your eyes. Not only does vitamin A prevent dry eyes and protect them from infection, it helps maintain a healthy cornea and prevents cataracts, macular degeneration and glaucoma. According to bembu.com, one medium carrot contains ...
Posted by Plume Cosmetics Inc. on
Wanting full, feathery lashes isn’t anything new. When we look back through the decades, there has been many gorgeous pairs of thick dramatic lashes that have set the bar for modern beauty. While they’re not necessarily real lashes, they are most definitely iconic. And they most definitely give us lash envy.
When you think about infamous iconic eyelashes, the first lady that comes to mind is Twiggy. A supermodel and actress in the 1960’s, she earned her nickname because of her thin build, but it was those big eyes framed by long lashes that became her signature feature.
Her doll-like lashes were always over-the-top. Some of us go fo...
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