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Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.

Results

Serum Before After Lashes

Steph
Alberta

  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days

Science

The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:

Longer

Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length

Thicker

Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root

Fuller

Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place

Ingredients

Ingredients

Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.

Guarantee

Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of plumescience.com or plume.ca, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 
$95.00

USD

The MORE of Buying LESS Beauty

Posted by Courtney Macdougall on

Buying less: we’re beauty lovers too, and at first glance, this idea does not sound fun. But we swear, it’s not as scary as it seems. Let’s chat about the “why” of buying less: how it can save you money, save you time, and save the planet while you’re at it. Today’s blog is about: 

  • The wasteful state of beauty
  • What you can do
  • Multitasking beauty: why it’s the answer
  • How Plume products multitask
  • Your impact of buying less
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THE TOP 10 ANIMAL INGREDIENTS IN YOUR BROW FILLER

Posted by Courtney Macdougall on

So, you’re trying to transition to vegan beauty products. Or maybe you’re already there and just want more information. Either way, we’re here to help with the most common animal-products you’ll find in brow fillers.

While some ingredients are obvious, many are hard to spot, have multiple names, or have the same name whether derived from plants or animals. Let’s clear all that up so you can easily pick products that align with your ethos.

THREE TYPICAL BROW PRODUCT INGREDIENT LISTS

Bolded below are the most common animal-derived ingredients to look out for in your natural or conventional brow products. Find out more on each ingredient below:

0 Comments Nourish & Define Brow Pomade vegan Read more →

THE TRUTH ABOUT LASH EXTENSIONS: THE OIL MYTH, INGREDIENT SAFETY & MORE

Posted by Courtney Macdougall on

Let’s chat lash extensions. We get asked often if our serum works with extensions, and the answer is yes! So today we’re talking about why, and we’re digging a little deeper into the extension world for you. Keep reading for:

  • Using oil-based products with extensions – the truth
  • Extensions + our Lash & Brow Enhancing Serum
  • What can affect your lash extensions + how to make them last
  • How to find a qualified lash technician
  • Are lash extensions safe? Digging into the ingredients
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HORMONES IN YOUR LASH SERUM?

Posted by Courtney Macdougall on

Hi Beauties!

Today we're chatting about lash serums and the hormone-like compounds that are found in many of them. 

Lash growth products (and all beauty and skincare products) are classified as either a pharmaceutical (drug) or a cosmetic.

The only lash serum in the drug category is the glaucoma treatment turned lash serum, Latisse. All the rest are classified as cosmetics.

DRUGS VS COSMETICS

Products classified as drugs are required to disclose all potential side effects to consumers and must get FDA approval before going to market. They're also required to prove their safety and effectiveness. Of course, a d...

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THE TOP 10 EYEBROW MISTAKES YOU MIGHT BE MAKING

Posted by Courtney Macdougall on

Brows – this decade’s ever-evolving obsession: Instagram brows, natural brows, microbladed brows, brushed-up brows, boy brows, even squiggly brows (#whatislife).    With so much going on, it can be confusing deciding what to do with your brows. Read through the common brow mistakes you might be making + find tips for brows that look natural and suit you best!
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Serum vs Pomade for Brow Growth

Posted by Courtney Macdougall on

The question we get asked the most: should I use the Lash & Brow Enhancing Serum or the Nourish & Define Brow Pomade to grow out my brows?

And we say, it depends on what you’re looking for in a brow-growth product! 

  • Fastest possible results 
  • Color or no color
  • Price 
  • ...
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MICROBLADING + BROW GROWTH: CAN YOU HAVE BOTH?

Posted by Courtney Macdougall on

While microblading has its cons, we can understand the allure of waking up to perfectly shaped and filled brows. We've heard from many ladies with very light, sparse, or non-existent brows that the process was a major confidence booster for them. While we’re still on team #growyourownbrows naturally (because we know it can be done!), we’re here with more information to help you make your decision. And whatever you choose, we can help with growing your own brows with/without microblading!
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THE TOP 8 TOXINS IN YOUR BROW PRODUCT

Posted by Courtney Macdougall on

It can be very confusing reading ingredient labels - natural ingredients sound like chemicals, some chemicals are safe, most of them sound alike - we get it. So we're here to be the truth teller, to do the research for you, and to of course provide you with products you don't ever have to question the safety of.

Keep reading for a little illumination on the top 8 toxins you may find (and should avoid) in your brow products. 

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How to Choose the Perfect Tweezers For You

Posted by Courtney Macdougall on

You might not think there’s much difference between your average drugstore tweezers and those ultra-luxury tweezers out there. The truth is, the difference can be staggering. But it’s not the brand or price tag that dictates how well they will perform. Read on for #thetop4 factors to consider when purchasing new tweezers. 
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Cruelty-Free & Vegan 101

Posted by Courtney Macdougall on

The Easter Bunny coming soon makes us think more about that little bunny on our packaging. We wanted to shed a little light on what that bunny means for animals, for you, and for the beauty industry. Read on for everything you need to know about choosing cruelty-free & vegan beauty. 
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