Covid -19

Please allow for unexpected delays in order processing and shipping.
Also please note we will no longer accept returns or exchanges on any products due to Co-Vid 19

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Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.


Serum Before After Lashes


  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days


The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:


Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length


Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root


Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place



Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.


Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of or, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 



Posted by Courtney Macdougall on

We’ve put together a little help-you-choose guide featuring photos you’ve all tagged us in on Instagram! So, look for your lovely face, take in the shade-selecting wisdom, and if you still aren’t sure, send us a selfie via email or Instagram DM anytime and we’ll find your perfect shade!
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Posted by Courtney Macdougall on

As the days count down, and your list keeps growing, you wish for the perfect, thoughtful, easy gifts to give all the ladies on your list! Well, your prayers have been answered - we've put together a foolproof last-minute guide to match all the lovely ladies in your life with your fave Plume goodies! 

Plus, we're gifting you 15% off your order over $75 until Christmas Day! To redeem, enter code PLUMINATI for U.S. customers and code PLUMINATICAD for Canadians.

For the new mom

She’s tired, time-strapped, and not getting enough time for herself. Give her gifts that help her look and feel ...

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Brow Pencil vs Brow Pomade: How to Choose

Posted by Courtney Macdougall on

Now that your brow options are aplenty, let’s chat about how to choose between our Nourish & Define Brow Pomade and our NEW Nourish & Define Brow Pencil

They have the same name, and close to the same formula, so HOW are you supposed to pick? Keep reading for all the key differences, what we love most about each, and...

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The Plume Nourish & Define Brow Pencil is Here!

Posted by Courtney Macdougall on

The day is finally here! Say hello to your brows’ new best friend – the Nourish & Define Brow Pencil. It’s the growth-activated, ultra-precise, 100% natural, vegan pencil you’ve been waiting so, so patiently for.
Read more →


Posted by Courtney Macdougall on

If you’re a long-time, card-carrying member of the Pluminati, you’ve likely been waiting a WHILE for our next products to finally arrive. And seriously, all the love to you for your patience! The time has come for some very exciting launches, so let’s chat about what's coming down the line!  

In this blog, we’re chatting about:

  • What’s taking so long
  • Newness available October 21st
  • What’s coming in November
  • Products coming in the near future

What’s Taking So Long 

The common methods of launching a new beauty product are either to:

  • Use an existing formula and put your nam...
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The MORE of Buying LESS Beauty

Posted by Courtney Macdougall on

Buying less: we’re beauty lovers too, and at first glance, this idea does not sound fun. But we swear, it’s not as scary as it seems. Let’s chat about the “why” of buying less: how it can save you money, save you time, and save the planet while you’re at it. Today’s blog is about: 

  • The wasteful state of beauty
  • What you can do
  • Multitasking beauty: why it’s the answer
  • How Plume products multitask
  • Your impact of buying less
Read more →


Posted by Courtney Macdougall on

So, you’re trying to transition to vegan beauty products. Or maybe you’re already there and just want more information. Either way, we’re here to help with the most common animal-products you’ll find in brow fillers.

While some ingredients are obvious, many are hard to spot, have multiple names, or have the same name whether derived from plants or animals. Let’s clear all that up so you can easily pick products that align with your ethos.


Bolded below are the most common animal-derived ingredients to look out for in your natural or conventional brow products. Find out more on each ingredient below:

0 Comments Nourish & Define Brow Pomade vegan Read more →


Posted by Courtney Macdougall on

Let’s chat lash extensions. We get asked often if our serum works with extensions, and the answer is yes! So today we’re talking about why, and we’re digging a little deeper into the extension world for you. Keep reading for:

  • Using oil-based products with extensions – the truth
  • Extensions + our Lash & Brow Enhancing Serum
  • What can affect your lash extensions + how to make them last
  • How to find a qualified lash technician
  • Are lash extensions safe? Digging into the ingredients
Read more →


Posted by Courtney Macdougall on

Hi Beauties!

Today we're chatting about lash serums and the hormone-like compounds that are found in many of them. 

Lash growth products (and all beauty and skincare products) are classified as either a pharmaceutical (drug) or a cosmetic.

The only lash serum in the drug category is the glaucoma treatment turned lash serum, Latisse. All the rest are classified as cosmetics.


Products classified as drugs are required to disclose all potential side effects to consumers and must get FDA approval before going to market. They're also required to prove their safety and effectiveness. Of course, a d...

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Posted by Courtney Macdougall on

Brows – this decade’s ever-evolving obsession: Instagram brows, natural brows, microbladed brows, brushed-up brows, boy brows, even squiggly brows (#whatislife).    With so much going on, it can be confusing deciding what to do with your brows. Read through the common brow mistakes you might be making + find tips for brows that look natural and suit you best!
Read more →