Who doesn’t love a product that can multitask? In today’s blog, we’re showing you all the creative (and genius) ways to use your Dual-Ended Brow Brush!

P.S. to celebrate the power of the brow brush, we have two special brow deals for you to choose from!

20% OFF the Dual-Ended Brow Brush: In Canada: enter code BROWBRUSHCAD, In US & International: enter code BROWBRUSH

Buy a Nourish & Define Brow Pomade, Get a Dual-Ended Brow Brush FREE: In Canada: enter code BOGOBROWSCAD, In US & International: enter code BOGOBROWS

A question we get asked often: should I use the Lash & Brow Enhancing Serum, the Nourish & Define Brow Pomade, or the Nourish & Define Brow Pencil to grow out my brows?

The answer: it really depends on what you’re looking for in a brow-growth product:

• Fastest possible results
• Color or no color
• Price
• Convenience factor - integrating the product into your daily routine
• Application time 
• Vegan vs non-vegan

We get this question a lot! Since we use Organic Castor Seed Oil in our Lash & Brow Enhancing Serum, most people assume that’s it’s the main active ingredient – ie, the reason the serum works. So, is this true? Could you just use castor oil alone and see the same results?

The truth is, castor oil is only a tiny portion of our lash growth cocktail. It’s most important function is to act as a carrier vehicle for another key player in the growth game. So, while Castor Oil is important for its transporting abilities, it really shines as a supporting character, not as the lead act. Sorry, Castor Oil – we’re not trying to ruin your rep or anything!

Mother’s Day is a beautiful thing – a celebration of all the creators of life out there, the women who give selflessly and deserve so much to feel appreciated and loved.

We’ve put together a little Plume Gift Guide of special somethings that’ll remind those ladies in your life how loved they are – especially during quarantine when we feel more separate than ever.

While we know lash extensions are incredibly low on the concerns list for much of the world right now, we’ve gotten quite a few questions on the topic so we’re here with answers!

As you might know, we freaking love brows. The frames of the face, the halos of the eyes – we’re here for them! So, in honor of all things brows, we sat down with brow guru & Clean Beauty MUA, Kendra Springer to chat everything arches. Keep reading to learn all the brow tea from Kendra:

• How to choose your perfect brow shade
• How to apply the pencil and pomade: step-by-step
• How to make brows appear fuller + ALL. Of. The. Pro-tips!
• Her journey to clean & how she chooses products

The new normal: many of us are stuck at home, either working remotely, taking care of kids 24/7(!), or just off work for a while. Any which way, it’s a major adjustment, and while it’s easy to go stir crazy and possibly wither away of out of boredom, we’re here to with some ideas on how to find joy, connection, and fun in self-isolation!

Because the truth is, we can’t change the current situation, but we can change how we see it. We could see it as an opportunity to slow down – to experience those things we couldn’t quite fit into our lives before! Let’s find (and create) joy wherever we can!

A much-questioned topic in clean cosmetics: colorants and dyes. There is so much conflicting information available and it’s hard to sift through it all to find the truth. We’re here with the facts to help you read labels and choose products that align with your ethos (and that work fabulously!). Keep reading for:

• The basics of cosmetic colorants
• Toxic colorants to avoid
• Animal-derived colorants
• Unethical colorants
• The mineral-based colorants we use
• Topical vs injectable cosmetic colorants