The new normal: many of us are stuck at home, either working remotely, taking care of kids 24/7(!), or just off work for a while. Any which way, it’s a major adjustment, and while it’s easy to go stir crazy and possibly wither away of out of boredom, we’re here to with some ideas on how to find joy, connection, and fun in self-isolation!

Because the truth is, we can’t change the current situation, but we can change how we see it. We could see it as an opportunity to slow down – to experience those things we couldn’t quite fit into our lives before! Let’s find (and create) joy wherever we can!

A much-questioned topic in clean cosmetics: colorants and dyes. There is so much conflicting information available and it’s hard to sift through it all to find the truth. We’re here with the facts to help you read labels and choose products that align with your ethos (and that work fabulously!). Keep reading for:

• The basics of cosmetic colorants
• Toxic colorants to avoid
• Animal-derived colorants
• Unethical colorants
• The mineral-based colorants we use
• Topical vs injectable cosmetic colorants

Besides channeling Holly Golightly in Breakfast at Tiffany’s, an eye mask has many potentially life-changing benefits that are much more than just aesthetics! Keep reading to learn how a sleep mask can promote better sleep, better health, and of course better lashes (our favorite topic)!

You know when you see a gorgeous new lip gloss, face mask, or brow product on Instagram? And the packaging is to-die-for and the write-up sounds amazing – like it may just soothe all your worldly woes? Ok, we’re exaggerating, but seriously, some products can look the tiiiiniest bit life-changing. 

So – how do you sift through the endless claims and seductive packaging to decide if that beauty product really is worth it? Well, we’ve put together a little help-you-decide guide! Keep reading for all the key categories to look for:

COST PER WEAR

The equation that works fabulously for clothing and accessory purchases also makes a lot of sense for bea...

Have you noticed your arches getting sparser and your lash lines getting thinner during the winter months? You’re not the only one! The cold outdoor air (and artificial indoor heating) sucks all the moisture out of hair follicles. What this means for your lashes and brows: more hair fall and breakage.

And while winter temps are enough to bring about lash and brow thinning/breakage, many other factors can these conditions worse. Keep reading for all the reasons for winter lash & brow loss (and how to combat them!) 

As the days count down, and your list keeps growing, you wish for the perfect, thoughtful, easy gifts to give all the ladies on your list! Well, your prayers have been answered - we've put together a foolproof last-minute guide to match all the lovely ladies in your life with your fave Plume goodies! 

Plus, we're gifting you 15% off your order over $75 until Christmas Day! To redeem, enter code PLUMINATI for U.S. customers and code PLUMINATICAD for Canadians.

For the new mom

She’s tired, time-strapped, and not getting enough time for herself. Give her gifts that help her look and feel ...

Now that your brow options are aplenty, let’s chat about how to choose between our Nourish & Define Brow Pomade and our NEW Nourish & Define Brow Pencil. 

They have the same name, and close to the same formula, so HOW are you supposed to pick? Keep reading for all the key differences, what we love most about each, and...

If you’re a long-time, card-carrying member of the Pluminati, you’ve likely been waiting a WHILE for our next products to finally arrive. And seriously, all the love to you for your patience! The time has come for some very exciting launches, so let’s chat about what's coming down the line!  

In this blog, we’re chatting about:

• What’s taking so long
• Newness available October 21st
• What’s coming in November
• Products coming in the near future

What’s Taking So Long 

The common methods of launching a new beauty product are either to:

• Use an existing formula and put your nam...