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Nourish & Define Brow Pencil

HOW TO CHOOSE YOUR POMADE & PENCIL SHADE – FEATURING YOU!

Nourish & Define Brow Pencil

HOW TO CHOOSE YOUR POMADE & PENCIL SHADE – FEATURING YOU!

We’ve put together a little help-you-choose guide featuring photos you’ve all tagged us in on Instagram! So, look for your lovely face, take in the...

eyelashes

HORMONES IN YOUR LASH SERUM?

Hi Beauties! Today we're chatting about lash serums and the hormone-like compounds that are found in many of them. Lash growth products (and all b...

NEW YEAR'S RESOLUTIONS FOR THE BEAUTY-OBSESSED

You're not alone if one of your New Year's intentions is to adopt a "cleaner" or more natural beauty routine. In fact, a recent report showed that ...

lash and brow enhancing serum

WHY OUR LASH SERUM IS $95

Here’s the truth: $95 is not necessarily an impulse spend. But we're all happy to splurge if a product truly does what it claims. So how do you kn...

Sleep Mask

WHY YOU NEED A SLEEP MASK IN YOUR LIFE

Besides channeling Holly Golightly in Breakfast at Tiffany’s, an eye mask has many potentially life-changing benefits that are much more than just...

The Unfiltered Truth Behind Starting a Clean Beauty Brand

Lauren Bilon, the founder of Plume, shares her personal journey of starting a clean beauty brand. After experiencing hair loss and a decline in sel...

The Best Mother's Day Lash Gift in 2026 — Why She'll Actually Use It

Table of Contents Why the best Mother's Day lash gift in 2026 is something she'd never buy herself What makes Plume Elite the best lash serum to gi...