Plume Blog
Our vision is that you have a vision, for yourself, for women, for the world.
HOW TO CHOOSE YOUR POMADE & PENCIL SHADE – FEATURING YOU!
Posted by Courtney Macdougall on
We’ve put together a little help-you-choose guide featuring photos you’ve all tagged us in on Instagram! So, look for your lovely face, take in the shade-selecting wisdom, and if you still aren’t sure, send us a selfie via email or Instagram DM anytime and we’ll find your perfect shade!
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PLUME'S LAST MINUTE HOLIDAY GIFT GUIDE
Posted by Courtney Macdougall on
As the days count down, and your list keeps growing, you wish for the perfect, thoughtful, easy gifts to give all the ladies on your list! Well, your prayers have been answered - we've put together a foolproof last-minute guide to match all the lovely ladies in your life with your fave Plume goodies!
Plus, we're gifting you 15% off your order over $75 until Christmas Day! To redeem, enter code PLUMINATI for U.S. customers and code PLUMINATICAD for Canadians.
For the new mom
She’s tired, time-strapped, and not getting enough time for herself. Give her gifts that help her look and feel ...
Brow Pencil vs Brow Pomade: How to Choose
Posted by Courtney Macdougall on
Now that your brow options are aplenty, let’s chat about how to choose between our Nourish & Define Brow Pomade and our NEW Nourish & Define Brow Pencil.
They have the same name, and close to the same formula, so HOW are you supposed to pick? Keep reading for all the key differences, what we love most about each, and...
The Plume Nourish & Define Brow Pencil is Here!
Posted by Courtney Macdougall on
The day is finally here! Say hello to your brows’ new best friend – the Nourish & Define Brow Pencil. It’s the growth-activated, ultra-precise, 100% natural, vegan pencil you’ve been waiting so, so patiently for.
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WHAT'S NEXT AT PLUME
Posted by Courtney Macdougall on
If you’re a long-time, card-carrying member of the Pluminati, you’ve likely been waiting a WHILE for our next products to finally arrive. And seriously, all the love to you for your patience! The time has come for some very exciting launches, so let’s chat about what's coming down the line!
In this blog, we’re chatting about:
- What’s taking so long
- Newness available October 21st
- What’s coming in November
- Products coming in the near future
What’s Taking So Long
The common methods of launching a new beauty product are either to:
- Use an existing formula and put your nam...
The MORE of Buying LESS Beauty
Posted by Courtney Macdougall on
Buying less: we’re beauty lovers too, and at first glance, this idea does not sound fun. But we swear, it’s not as scary as it seems. Let’s chat about the “why” of buying less: how it can save you money, save you time, and save the planet while you’re at it. Today’s blog is about:
- The wasteful state of beauty
- What you can do
- Multitasking beauty: why it’s the answer
- How Plume products multitask
- Your impact of buying less
THE TOP 10 ANIMAL INGREDIENTS IN YOUR BROW FILLER
Posted by Courtney Macdougall on
So, you’re trying to transition to vegan beauty products. Or maybe you’re already there and just want more information. Either way, we’re here to help with the most common animal-products you’ll find in brow fillers.
While some ingredients are obvious, many are hard to spot, have multiple names, or have the same name whether derived from plants or animals. Let’s clear all that up so you can easily pick products that align with your ethos.
THREE TYPICAL BROW PRODUCT INGREDIENT LISTS
Bolded below are the most common animal-derived ingredients to look out for in your natural or conventional brow products. Find out more on each ingredient below:
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Nourish & Define Brow Pomade
vegan
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THE TRUTH ABOUT LASH EXTENSIONS: THE OIL MYTH, INGREDIENT SAFETY & MORE
Posted by Courtney Macdougall on
Let’s chat lash extensions. We get asked often if our serum works with extensions, and the answer is yes! So today we’re talking about why, and we’re digging a little deeper into the extension world for you. Keep reading for:
- Using oil-based products with extensions – the truth
- Extensions + our Lash & Brow Enhancing Serum
- What can affect your lash extensions + how to make them last
- How to find a qualified lash technician
- Are lash extensions safe? Digging into the ingredients
HORMONES IN YOUR LASH SERUM?
Posted by Courtney Macdougall on
Hi Beauties!
Today we're chatting about lash serums and the hormone-like compounds that are found in many of them.
Lash growth products (and all beauty and skincare products) are classified as either a pharmaceutical (drug) or a cosmetic.
The only lash serum in the drug category is the glaucoma treatment turned lash serum, Latisse. All the rest are classified as cosmetics.
DRUGS VS COSMETICS
Products classified as drugs are required to disclose all potential side effects to consumers and must get FDA approval before going to market. They're also required to prove their safety and effectiveness. Of course, a d...
THE TOP 10 EYEBROW MISTAKES YOU MIGHT BE MAKING
Posted by Courtney Macdougall on
Brows – this decade’s ever-evolving obsession: Instagram brows, natural brows, microbladed brows, brushed-up brows, boy brows, even squiggly brows (#whatislife). With so much going on, it can be confusing deciding what to do with your brows. Read through the common brow mistakes you might be making + find tips for brows that look natural and suit you best!
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