Covid -19

Please allow for unexpected delays in order processing and shipping.
Also please note we will no longer accept returns or exchanges on any products due to Co-Vid 19

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Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.


Serum Before After Lashes


  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days


The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:


Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length


Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root


Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place



Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.


Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of or, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 


Creative Ways to Use Your Brow Brush

Posted by Courtney Macdougall on

Who doesn’t love a product that can multitask? In today’s blog, we’re showing you all the creative (and genius) ways to use your Dual-Ended Brow Brush!

P.S. to celebrate the power of the brow brush, we have two special brow deals for you to choose from!

20% OFF the Dual-Ended Brow BrushIn Canada: enter code BROWBRUSHCAD, In US & International: enter code BROWBRUSH

Buy a Nourish & Define Brow Pomade, Get a Dual-Ended Brow Brush FREE: In Canada: enter code BOGOBROWSCAD, In US & International: enter code BOGOBROWS

Read more →


Posted by Courtney Macdougall on

How does lash growth actually work? Why does the serum work quicker for some and slower for others? And how does our Lash & Brow Enhancing Serum work with the natural lash cycle? We’re answering all these questions in today’s blog!

Plus we’re giving you 15% OFF OUR LASH SERUM until August 10th! Use code LASHCYCLE in the US or LASHCYCLECAD in Canada.

Read more →

Serum vs Pomade vs Pencil for Brow Growth

Posted by Courtney Macdougall on

A question we get asked often: should I use the Lash & Brow Enhancing Serum, the Nourish & Define Brow Pomade, or the Nourish & Define Brow Pencil to grow out my brows?

The answer: it really depends on what you’re looking for in a brow-growth product:

  • Fastest possible results
  • Color or no color
  • Price
  • Convenience factor - integrating the product into your daily routine
  • Application time 
  • Vegan vs non-vegan
Read more →


Posted by Courtney Macdougall on

You asked and we answered! How the serum works, are lash extensions safe, switching from a hormone-based serum, how to make your brow pencil last longer, and so much more! 
Read more →


Posted by Courtney Macdougall on

We get this question a lot! Since we use Organic Castor Seed Oil in our Lash & Brow Enhancing Serum, most people assume that’s it’s the main active ingredient – ie, the reason the serum works. So, is this true? Could you just use castor oil alone and see the same results?

The truth is, castor oil is only a tiny portion of our lash growth cocktail. It’s most important function is to act as a carrier vehicle for another key player in the growth game. So, while Castor Oil is important for its transporting abilities, it really shines as a supporting character, not as the lead act. Sorry, Castor Oil – we’re not trying to ruin your rep or anything!

Read more →

Mother's Day Gift Guide + SALE

Posted by Courtney Macdougall on

Mother’s Day is a beautiful thing – a celebration of all the creators of life out there, the women who give selflessly and deserve so much to feel appreciated and loved.

We’ve put together a little Plume Gift Guide of special somethings that’ll remind those ladies in your life how loved they are – especially during quarantine when we feel more separate than ever.

Read more →

How to Live Without Your Lash Extensions During Quarantine

Posted by Courtney Macdougall on

While we know lash extensions are incredibly low on the concerns list for much of the world right now, we’ve gotten quite a few questions on the topic so we’re here with answers!

Read more →

Everything BROWS - Q & A With Clean Beauty MUA, Kendra Springer

Posted by Courtney Macdougall on

As you might know, we freaking love brows. The frames of the face, the halos of the eyes – we’re here for them! So, in honor of all things brows, we sat down with brow guru & Clean Beauty MUA, Kendra Springer to chat everything arches. Keep reading to learn all the brow tea from Kendra:

  • How to choose your perfect brow shade
  • How to apply the pencil and pomade: step-by-step
  • How to make brows appear fuller + ALL. Of. The. Pro-tips!
  • Her journey to clean & how she chooses products
Read more →

How To Make Isolation Fun (And Reduce Gloom)

Posted by Courtney Macdougall on

The new normal: many of us are stuck at home, either working remotely, taking care of kids 24/7(!), or just off work for a while. Any which way, it’s a major adjustment, and while it’s easy to go stir crazy and possibly wither away of out of boredom, we’re here to with some ideas on how to find joy, connection, and fun in self-isolation!

Because the truth is, we can’t change the current situation, but we can change how we see it. We could see it as an opportunity to slow down – to experience those things we couldn’t quite fit into our lives before! Let’s find (and create) joy wherever we can!

Read more →


Posted by Courtney Macdougall on

A much-questioned topic in clean cosmetics: colorants and dyes. There is so much conflicting information available and it’s hard to sift through it all to find the truth. We’re here with the facts to help you read labels and choose products that align with your ethos (and that work fabulously!). Keep reading for:

  • The basics of cosmetic colorants
  • Toxic colorants to avoid
  • Animal-derived colorants
  • Unethical colorants
  • The mineral-based colorants we use
  • Topical vs injectable cosmetic colorants
Read more →