MASK MAKEUP: TIPS FOR EVERY BROW TYPE
In the era of the mandatory face mask, it’s less about the bottom half of the face and all about our fave features, the lashes and brows! It’s an ...
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The Plume Antibacterial Face Mask
After wearing a multitude of fabric masks in many different designs and configurations, we were #soover the digging in, riding up, and just general...
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IS YOUR BROW PRODUCT STUNTING YOUR GROWTH? THE TOP 8 INGREDIENTS TO AVOID
In the quest to create a long-wearing, stay-put brow product, many formulas end up with a side effect of hair loss. So, while the immediate effect...
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Creative Ways to Use Your Brow Brush
Who doesn’t love a product that can multitask? In today’s blog, we’re showing you all the creative (and genius) ways to use your Dual-Ended Brow B...
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THE LASH GROWTH CYCLE + WHY SOME PEOPLE SEE FASTER GROWTH THAN OTHERS
How does lash growth actually work? Why does the serum work quicker for some and slower for others? And how does our Lash & Brow Enhancing S...
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brow tips
Serum vs Pomade vs Pencil for Brow Growth
A question we get asked often: should I use the Lash & Brow Enhancing Serum, the Nourish & Define Brow Pomade, or the Nourish & Define...
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Q & A: ALL YOUR QUESTIONS ANSWERED
You asked and we answered! How the serum works, are lash extensions safe, switching from a hormone-based serum, how to make your brow pencil last l...
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castor oil
CASTOR OIL VS PLUME
We get this question a lot! Since we use Organic Castor Seed Oil in our Lash & Brow Enhancing Serum, most people assume that’s it’s the main a...
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Mother's Day Gift Guide + SALE
Mother’s Day is a beautiful thing – a celebration of all the creators of life out there, the women who give selflessly and deserve so much to feel...
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LASH EXTENSIONS
How to Live Without Your Lash Extensions During Quarantine
While we know lash extensions are incredibly low on the concerns list for much of the world right now, we’ve gotten quite a few questions on the t...
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brow tips
Everything BROWS - Q & A With Clean Beauty MUA, Kendra Springer
As you might know, we freaking love brows. The frames of the face, the halos of the eyes – we’re here for them! So, in honor of all things brows, ...
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How To Make Isolation Fun (And Reduce Gloom)
The new normal: many of us are stuck at home, either working remotely, taking care of kids 24/7(!), or just off work for a while. Any which way, i...
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COSMETIC COLORANTS: WHAT YOU NEED TO KNOW
A much-questioned topic in clean cosmetics: colorants and dyes. There is so much conflicting information available and it’s hard to sift through i...
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