Of course, our brow pomade and lash & brow serum will help grow back & fill in your brows. But in the meantime, let's talk about how to work with what your momma gave you (or what you're left with after pregnancy, menopause, ...
Plume Blog
Our vision is that you have a vision, for yourself, for women, for the world.
Clean Beauty from the Inside
Posted by Courtney MacDougall on
With our 100% plant-based lash and brow products, we firmly believe that the most powerful effects come from nature. Whether those effects are through your beauty products or your food, they are instant and long-lasting.
As we outlined in our post on growing your longest eyelashes, even our lashes are impacted by the foods we eat. By ingesting more Vitam...
The Ultimate Guide to Going Green - Part 4: Where to Shop & Our Favourites
Posted by Courtney Macdougall on
Now that you know the why, the how, and the what, let's talk about the WHERE to buy all of these gorgeously green goodies. Plus, which product wins in every category (in our eyes at least).
Years ago, buying green beauty was limited to the back corner of your local natural foods store and the selection was pretty limited. But now, green beauty is virtually everywhere. To make things simple for ...
The Ultimate Guide to Going Green - Part 3: Where to find Info & Inspo
Posted by Courtney MacDougall on
Welcome to part 3 of our Ultimate Guide to Going Green!
This section is about making green beauty fun for you! Let's watch YouTube videos while we're doing our makeup, let's watch documentaries (with popcorn of course), and let's use convenient tools that make shopping easier. Let's just ENJOY THE PROCESS!
Instead of focusing on the toxins and the mislabelling (now that you're aware), let's focus on:
- The beautiful products you can use instead, and
- The amazing people that can help inspire you to find them!
Ultimate Guide to Going Green: Part 2 - Claims & Labels Decoded
Posted by Courtney MacDougall on
Welcome to Part 2 of our Ultimate Guide to Going Green! In this section, we’re going to get clear on what cosmetic claims really mean, how to read an ingredient label, and what to look out for in both areas.
COSMETIC CLAIMS
The claims we’re going to talk about here are:
- Natural
- Organic
- Non-toxic
- Vegan
- Cruelty-free
- Sulfate-free or paraben-free
Natural
This is the most commonly misused claim. Generally, people define ‘natural’ as a product that is made without artificial or synthetic ingredients.
When it comes to product labeling, however, this term has no legal definitio...
What is Slow Fashion and Why is it Good For Your Mind?
Posted by Plume Cosmetics Inc. on
Sustainability has been a hot topic these past few years, and for good reason. As a response to destructive fashion industry practices, an eco-friendly option has emerged in the form of slow fashion. Also called 'sustainable fashion', slow fashion advocates for quality products produced under ethical circumstances with as little environmental impact as possible. This practice has clear benefits for the planet and industry workers, but ditching fast fashion brands can also be healthier for the mind.
Your Ultimate Guide to Going Green - Part 1: Where to Start
Posted by Courtney Macdougall on
Making the switch to green beauty can be overwhelming - we get it! As women, our beauty collection can contain 100's of products ranging from makeup and skincare to hair care and body potions.
This is why you'll love our Ultimate Guide to Going Green! In this 4 part series, we'll guide you through:
- Part 1: Why to Go Green & Where to start
- Part 2: Green Beauty claims 101: 'natural' vs 'organic' vs 'vegan' vs 'non-toxic'
- Part 3: Where to find information and inspiration + Tools
- Part 4: Where to buy natural products & Our Favourites
Why your brows aren't growing (and what to do about it)
Posted by Courtney MacDougall on
We <3 brows. And really, who doesn't? We all want naturally lush, gorgeous brows without a lot of effort. The problem is, that seems to be the exception for many women, rather than the rule. So we've compiled all of the possible reasons why your brow growth may be stunted, and all of the ways to fix them!
1. Overplucking
This is the number one brow loss story we hear from women – going tweezer-crazy in the 90s to get those Drew Barrymore brows.
Then for many of us, we never rega...
Easy Ways to Make Every Day EARTH DAY
Posted by Courtney MacDougall on
Happy Earth Day beauties! We are so lucky to be a part of such a green-conscious, connected-to-nature community. We wrote this blog of course for all of you, but also for you to pass on to your friends and family who aren’t quite the Green Queens that you are so that we can spread the #loveofearth beyond just our green circle!
Many of us are so wonderful at taking care of our homes – keeping the yard maintained, making sure the roof is in good shape, ensuring that all of the surfaces are clean and in good condition, and the energy feels good in our space.
Now if we can all just transfer this same love and devotion to our original home – the Earth. Everything we have, lo...
How to: Grow your Longest Possible Lashes
Posted by Courtney MacDougall on
Do you ever notice how kids (and so many men) have those gorgeously full, long lashes? Unfair right?!
For children, the reason is mostly age. As we age, eyelash follicles can slow or stop producing new lashes altogether.
For men however, the reason is simply leaving their lashes alone! They don’t wear mascara and they don’t use harsh eye makeup remover every night.
Read on for tips to grow (and keep) your lashes just as long and ultra-lush as your husbands and kiddos:
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