Our vision is that you have a vision, for yourself, for women, for the world.
As a cruelty-free beauty brand, we are all about living a beautiful, meaningful, luxurious life in harmony with all other creatures on this planet. We believe in #beautywithoutsacrifice wholeheartedly – you CAN have effective, beautifully packaged products that are non-toxic, sustainable, and always, always cruelty-free.
We are now working on applying this mindset to every other area of our lives and we’d love to take you on this journey with us! We’ve had lots of fun (and may have spent lots of $$ shopping online) doing our research and finding the best cruelty-free, vegan swaps for our fave fashion items.
We started at the most obvious plac...
Of course, our brow pomade and lash & brow serum will help grow back & fill in your brows. But in the meantime, let's talk about how to work with what your momma gave you (or what you're left with after pregnancy, menopause, ...
With our 100% plant-based lash and brow products, we firmly believe that the most powerful effects come from nature. Whether those effects are through your beauty products or your food, they are instant and long-lasting.
As we outlined in our post on growing your longest eyelashes, even our lashes are impacted by the foods we eat. By ingesting more Vitam...
Now that you know the why, the how, and the what, let's talk about the WHERE to buy all of these gorgeously green goodies. Plus, which product wins in every category (in our eyes at least).
Years ago, buying green beauty was limited to the back corner of your local natural foods store and the selection was pretty limited. But now, green beauty is virtually everywhere. To make things simple for ...
Welcome to part 3 of our Ultimate Guide to Going Green!
This section is about making green beauty fun for you! Let's watch YouTube videos while we're doing our makeup, let's watch documentaries (with popcorn of course), and let's use convenient tools that make shopping easier. Let's just ENJOY THE PROCESS!
- The beautiful products you can use instead, and
- The amazing people that can help inspire you to find them!
Welcome to Part 2 of our Ultimate Guide to Going Green! In this section, we’re going to get clear on what cosmetic claims really mean, how to read an ingredient label, and what to look out for in both areas.
The claims we’re going to talk about here are:
- Sulfate-free or paraben-free
This is the most commonly misused claim. Generally, people define ‘natural’ as a product that is made without artificial or synthetic ingredients.
When it comes to product labeling, however, this term has no legal definitio...
Sustainability has been a hot topic these past few years, and for good reason. As a response to destructive fashion industry practices, an eco-friendly option has emerged in the form of slow fashion. Also called 'sustainable fashion', slow fashion advocates for quality products produced under ethical circumstances with as little environmental impact as possible. This practice has clear benefits for the planet and industry workers, but ditching fast fashion brands can also be healthier for the mind.
Making the switch to green beauty can be overwhelming - we get it! As women, our beauty collection can contain 100's of products ranging from makeup and skincare to hair care and body potions.
This is why you'll love our Ultimate Guide to Going Green! In this 4 part series, we'll guide you through:
- Part 1: Why to Go Green & Where to start
- Part 2: Green Beauty claims 101: 'natural' vs 'organic' vs 'vegan' vs 'non-toxic'
- Part 3: Where to find information and inspiration + Tools
- Part 4: Where to buy natural products & Our Favourites