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Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Lash & Brow Enhancing Serum
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Plume Lash & Brow Enhancing Serum is a safe, effective way to grow the lashes & brows you've always wanted.

Our formula of 100% natural ingredients stimulates growth in 3 main ways:

  • Thicker by locking in keratin, moisture, and nutrients to increase volume and strengthen hair at the root
  • Longer by keeping hair follicles in the growth phase 
  • Fuller by protecting delicate hair from environmental harm and breakage

And unlike the cocktail of hormones & chemicals of prescription lash serums, Plume is safe for anyone to use, even if you're pregnant or nursing.

Confidently flaunt naturally longer, fuller lashes & brows with zero side effects.

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles.


Serum Before After Lashes


  • 95%+ of test subjects reported increased length and/or density
  • Noticeable results in 17 days, on average
  • Maximum results in approximately 60-90 days


The Science of Natural Beauty

Plume’s proprietary formula has a three-part-effect on the appearance of your lashes and brows:


Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length


Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root


Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place



Organic Aloe Vera

Rich in vitamins and minerals, aloe vera has long been recognized for its moisturizing, healing, anti-bacterial and anti-fungal properties.

Organic Castor Oil

Nourishes hair follicles with omega fatty acids, vitamin E and proteins. Castor oil is known to have anti-bacterial and anti-fungal properties thus protecting the area around your eyes from harmful micro-organisms and potential infection.

Vitamin E

A potent anti-oxidant and effective moisturizer.

Honey Extract

A powerful humectant, hair follicles treated with honey extract retain more moisture. Also known for its anti-irritant and anti-microbial characteristics.

Watercress (Nasturtium officinale) & Indian Cress (Tropaeolum majus)

These extracts have been rigorously studied and shown to help hair produce keratin, a key factor in the strength, and ultimately increased hair length.

Coltsfoot Flower (Tussilago farfara), Yarrow Flower (Achillea millefolium), and Peruvian Bark Extract

Sucrose Laurate

Emulsifier, naturally obtained from hydrogenation and esterification of sugar cane and vegetable oil.

Sodium Stearoyl Lactylate

A natural, food grade, emulsifier derived from stearic acid (plant-derived) and the sodium salt of lactic acid.

Full List of Ingredients

Organic Aloe Barbadensis Leaf Juice, Organic Ricinus Communis (Castor) Seed Oil, Tussilago Farfara (Coltsfoot) Flower Extract, Achillea Millefolium (Yarrow) Extract, Cinchona Succirubra Bark Extract, Water, Tocopheryl Acetate (Vitamin E), Glycerin, Honey Extract, Prunus Amygdalus (Sweet Almond) Oil, Sucrose Laurate, Sodium Stearoyl Lactylate, Nasturtium Officinale (Watercress) Extract, Tropaeolium Majus (Indian Cress) Extract, Xanthan Gum, Coleus Forskohlii Root Oil, Carya Ovata (Hickory) Bark Extract.

Free From

Parabens, Sulfates, Phthalates, Hormones and Prostaglandins, Artificial fragrances, Artificial dyes, Gluten, toxic ingredients of any kind.


Plume Product Guarantee

If the performance of our product differs from your expectations please contact us with any concerns and, where appropriate, we will do our very best to address your concerns!  

For any purchases made outside of or, please contact that retailer for any exchange or return requests. Plume does not govern the return policies of our independent retailers or dealers so rules will vary depending on where the purchase was made. 



Posted by Courtney Macdougall on

Besides channeling Holly Golightly in Breakfast at Tiffany’s, an eye mask has many potentially life-changing benefits that are much more than just aesthetics! Keep reading to learn how a sleep mask can promote better sleep, better health, and of course better lashes (our favorite topic)!

Read more →

Is that Beauty Product Worth It? How To Know.

Posted by Courtney Macdougall on

You know when you see a gorgeous new lip gloss, face mask, or brow product on Instagram? And the packaging is to-die-for and the write-up sounds amazing – like it may just soothe all your worldly woes? Ok, we’re exaggerating, but seriously, some products can look the tiiiiniest bit life-changing. 

So – how do you sift through the endless claims and seductive packaging to decide if that beauty product really is worth it? Well, we’ve put together a little help-you-decide guide! Keep reading for all the key categories to look for:


The equation that works fabulously for clothing and accessory purchases also makes a lot of sense for bea...

Read more →


Posted by Courtney Macdougall on

Have you noticed your arches getting sparser and your lash lines getting thinner during the winter months? You’re not the only one! The cold outdoor air (and artificial indoor heating) sucks all the moisture out of hair follicles. What this means for your lashes and brows: more hair fall and breakage.

And while winter temps are enough to bring about lash and brow thinning/breakage, many other factors can these conditions worse. Keep reading for all the reasons for winter lash & brow loss (and how to combat them!) 

Read more →


Posted by Courtney Macdougall on

We’ve put together a little help-you-choose guide featuring photos you’ve all tagged us in on Instagram! So, look for your lovely face, take in the shade-selecting wisdom, and if you still aren’t sure, send us a selfie via email or Instagram DM anytime and we’ll find your perfect shade!
Read more →


Posted by Courtney Macdougall on

As the days count down, and your list keeps growing, you wish for the perfect, thoughtful, easy gifts to give all the ladies on your list! Well, your prayers have been answered - we've put together a foolproof last-minute guide to match all the lovely ladies in your life with your fave Plume goodies! 

Plus, we're gifting you 15% off your order over $75 until Christmas Day! To redeem, enter code PLUMINATI for U.S. customers and code PLUMINATICAD for Canadians.

For the new mom

She’s tired, time-strapped, and not getting enough time for herself. Give her gifts that help her look and feel ...

Read more →

Brow Pencil vs Brow Pomade: How to Choose

Posted by Courtney Macdougall on

Now that your brow options are aplenty, let’s chat about how to choose between our Nourish & Define Brow Pomade and our NEW Nourish & Define Brow Pencil

They have the same name, and close to the same formula, so HOW are you supposed to pick? Keep reading for all the key differences, what we love most about each, and...

Read more →

The Plume Nourish & Define Brow Pencil is Here!

Posted by Courtney Macdougall on

The day is finally here! Say hello to your brows’ new best friend – the Nourish & Define Brow Pencil. It’s the growth-activated, ultra-precise, 100% natural, vegan pencil you’ve been waiting so, so patiently for.
Read more →


Posted by Courtney Macdougall on

If you’re a long-time, card-carrying member of the Pluminati, you’ve likely been waiting a WHILE for our next products to finally arrive. And seriously, all the love to you for your patience! The time has come for some very exciting launches, so let’s chat about what's coming down the line!  

In this blog, we’re chatting about:

  • What’s taking so long
  • Newness available October 21st
  • What’s coming in November
  • Products coming in the near future

What’s Taking So Long 

The common methods of launching a new beauty product are either to:

  • Use an existing formula and put your nam...
Read more →

The MORE of Buying LESS Beauty

Posted by Courtney Macdougall on

Buying less: we’re beauty lovers too, and at first glance, this idea does not sound fun. But we swear, it’s not as scary as it seems. Let’s chat about the “why” of buying less: how it can save you money, save you time, and save the planet while you’re at it. Today’s blog is about: 

  • The wasteful state of beauty
  • What you can do
  • Multitasking beauty: why it’s the answer
  • How Plume products multitask
  • Your impact of buying less
Read more →


Posted by Courtney Macdougall on

So, you’re trying to transition to vegan beauty products. Or maybe you’re already there and just want more information. Either way, we’re here to help with the most common animal-products you’ll find in brow fillers.

While some ingredients are obvious, many are hard to spot, have multiple names, or have the same name whether derived from plants or animals. Let’s clear all that up so you can easily pick products that align with your ethos.


Bolded below are the most common animal-derived ingredients to look out for in your natural or conventional brow products. Find out more on each ingredient below:

Nourish & Define Brow Pomade vegan Read more →