Plume Blog

Our vision is that you have a vision, for yourself, for women, for the world.

Plume Lash and Brow Enhancing Serum applicator shown
Plume Lash and Brow Enhancing Serum multiple views

Lash & Brow Enhancing Serum

Specially formulated by a master cosmetic chemist to promote the longevity and fullness of lash & brow follicles. 

This product is backed with our 100% happiness guarantee. 

Size: 5mL

$95.00

USD

Some Honesty about Self-Love

Posted by Plume Cosmetics Inc. on

Self love is the real deal. It is a full-on relationship with yourself. We don't know about you, but, self love has taken the same arc as other romantic relationships in our lives. It has evolved from being innocent and juvenile to rebellious, to committedto complacent, to reignited, to mature, and the coolest thing about self love is it is always evolving, because, you are always evolving.
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YOUR GUIDE TO BOOSTED BROWS & LIFTED LASHES

Posted by Courtney MacDougall on

Many of you are already veteran serum + brow pomade users and have experienced the #nicetohave problem of new brow hairs you have to trim & groom!

It is because of testaments from you, our Pluminati, that we created our new Sculpt & Refine Precision Tweezers to groom your newly bold brows! 

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TWEEZER TIPS 

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8 Steps to Create Your 2018 Vision

Posted by Plume Cosmetics Inc. on

Happy New Year Pluminati!

    You’ve heard us say it before, and we’ll say it again: our vision is that you have a vision, for yourself, for women, for the world.

    The New Year is now upon us, what’s your vision for 2018 and beyond? Need some support in getting diamond clarity on your vision, goals, resolutions, to-dos this year?

    We’re here to give your vision precision. And we don’t mean with our Holiday Brow Collection. 😉 We’re talking your life, your whole entire life: love, career, health, community, et al. We want your dreams to come to life, so all of us can sparkle even more! ✨✨

    We teamed up with writer, life coach, and Kundalini Yoga teacher

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    PLUME’S LAST-MINUTE GIFT GUIDE ROUND-UP! 

    Posted by Plume Cosmetics Inc. on

    Hey Beauties!

    Need some last minute green gift ideas? We’ve got you covered! We’ve rounded up the best green beauty and sustainable gifting guides from our Pluminati and put them all in one place for you!

    8 AWESOME GREEN GIFT GUIDES:

    1. For those on any budget, Healthfully Hannah’s Holiday Gift Guide 2017 is the place to be! - Includes 15% off codes for any...

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    12 Ways to Spread Joy - Plume’s whimsical and wonderful guide to creating joy for yourself and others this holiday season

    Posted by Plume Cosmetics Inc. on

    Hello Gorgeous!

    JOY. Oh sweet, joyous, joy. 

    This time of year, we see this word everywhere on holiday cards, mugs, ornaments, notebooks, Instagram posts, and sugar cookies. Joy usually appears in shimmering sparkles, bold metallics, and soft water colors. Joy looks good, but what does it really mean?

    Here’s a definition (thanks Dictionary.com)

    Joy 

    Noun

    1. the emotion of great de...
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    6 Steps to the Perfect Brow

    Posted by Courtney MacDougall on

    Plume Nourish & Define Brow Pomade will give your brows that beautiful burst of color + definition while promoting growth in sparse areas.
    Infused with actives from Plume’s award-winning Lash & Brow Enhancing Serum, this 100% natural and vegan formula will fill in those brows today and create density forever! 

    CHOOSING YOUR SHADE

    Golden-Silk;Ashy-Daybreak;Chestnut-Decadence;Cinnamon-Cashmere;Endless-Midnight

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    Plume joins Nordstrom’s 2017 Natural Beauty Outpost

    Posted by Courtney MacDougall on

    We are excited to announce that Plume's 100% Natural Lash and Brow Enhancing Serum will be now available in-store and on www.nordstrom.com, launching in 43 locations across the U.S and all 5 locations in Canada. We are joining the exclusive roster of select, natural, eco-luxury brands such as Tata Harper and RMS Beauty being sold in the newly launched Natural Beauty Outpost. 

    “Even though we have carried some natural beauty brands in the past in our stores, online and in the spas, we felt this was the best time to pull it all together in a more meani...

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    Weird Ingredients that Work

    Posted by Courtney MacDougall on

    In honor of this fun (and interesting!) article featuring Plume, “30 Beauty Products with Weird but Effective Ingredients”, here are a few more of the strange ingredients that make up the Plume potion for lash magic.  

    Coleus Forskohlii Root Oil  

    Prevalent within Ayurvedic medicine, the Coleus Forskohlii herb was historically used to   treat heart and respiratory conditions. More recently, it has been used in natural skincare and beauty products and has even become a popular fat burning suppleme...

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    Curated Cosmetics at CosmoProf

    Posted by Courtney MacDougall on

    With over 30,000 attendees this year, CosmoProf North America (CPNA) proved its reputation as the foremost B2B beauty trade show in the Western world. The sumptuous Mandalay Bay in Las Vegas was the host this year, organizing over 1100 beauty exhibitors from 38 different countries. 

    A highlight of the event was the Beauty Pitch 2016, where entrepreneurs presented their innovation beauty concepts to world-renowned Investors and Entrepreneurs including:

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    Plume brushes up on industry trends at IMATS Vancouver

    Posted by Plume Cosmetics Inc. on

    Thousands of professional and aspiring makeup artists descended upon Vancouver at the annual three-day International Makeup Artist Trade Show, better known as IMATS. The Plume team was on-location at this gathering of the industry’s top professionals.

    Plume Meets the Makeup Artists

    We were thrilled to share our journey and lash secrets with beauty experts from the film, fashion, television and theater makeup industries. These accomplished artists delighted attendees with inspiring talks of successes...

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