Making the switch to green beauty can be overwhelming - we get it! As women, our beauty collection can contain 100's of products ranging from makeup and skincare to hair care and body potions.

This is why you'll love our Ultimate Guide to Going Green! In this 4 part series, we'll guide you through:

• Part 1: Why to Go Green & Where to start 
• Part 2: Green Beauty claims 101: 'natural' vs 'organic' vs 'vegan' vs 'non-toxic'
• Part 3: Where to find information and inspiration + Tools
• Part 4: Where to buy natural products & Our Favourites

We <3 brows. And really, who doesn't? We all want naturally lush, gorgeous brows without a lot of effort. The problem is, that seems to be the exception for many women, rather than the rule. So we've compiled all of the possible reasons why your brow growth may be stunted, and all of the ways to fix them! 

1. Overplucking

This is the number one brow loss story we hear from women – going tweezer-crazy in the 90s to get those Drew Barrymore brows.

Then for many of us, we never rega...

Happy Earth Day beauties! We are so lucky to be a part of such a green-conscious, connected-to-nature community. We wrote this blog of course for all of you, but also for you to pass on to your friends and family who aren’t quite the Green Queens that you are so that we can spread the #loveofearth beyond just our green circle!  

Many of us are so wonderful at taking care of our homes – keeping the yard maintained, making sure the roof is in good shape, ensuring that all of the surfaces are clean and in good condition, and the energy feels good in our space.

Now if we can all just transfer this same love and devotion to our original home – the Earth. Everything we have, lo...

Do you ever notice how kids (and so many men) have those gorgeously full, long lashes? Unfair right?! 

For children, the reason is mostly age. As we age, eyelash follicles can slow or stop producing new lashes altogether.

For men however, the reason is simply leaving their lashes alone! They don’t wear mascara and they don’t use harsh eye makeup remover every night.

Read on for tips to grow (and keep) your lashes just as long and ultra-lush as your husbands and kiddos:

It's Springtime! The perfect time to declutter and start anew as the incredibly zen, extra organized Queen that you are.

Inspired by the incredible documentary, Minimalism: A Documentary About the Important Things (seriously, watch it - it will change your life), here are some tips to get you started on your journey to a calmer, more peaceful life:  

Who doesn’t love a product that can multitask? Umm, no one!

In this how-to, we’ll show you all the fabulous and creative ways you can use both your pomade and double-ended brush.

Many of you are already veteran serum + brow pomade users and have experienced the #nicetohave problem of new brow hairs you have to trim & groom!

It is because of testaments from you, our Pluminati, that we created our new Sculpt & Refine Precision Tweezers to groom your newly bold brows! 

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TWEEZER TIPS